Hair Innovations Email Welcome Series

First Email

From: Jennifer Sapp McKeon

Subject: 10% off an additional service!

Come collect your code.

Hello [Name],

Welcome to the Hair Innovations family.

To thank you for making your first appointment, I’m offering you…

10% off an additional service of your choice.

Review our Salon Menu to choose your add-on.

Call 610-436-6128 to schedule!

Show us this email when you come in to receive your discount.

CALL 610-436-6128 TODAY!

Treat yourself!

Add color/highlights. Body texturing. Waxing.

Review our Salon Menu and book your add-on.

You deserve it! Don’t wait. Appointments book up fast.

CALL 610-436-6128 for 10% OFF BEFORE OFFER EXPIRES.

To your best self,

Jen

P.S. This offer is only available through July 22.

Founder or Brand Story

From: Jennifer Sapp McKeon

Subject: 10% off your additional service still stands.

Hi [Name], it’s Jen from Hair Innovations.

To thank you for making your first appointment with us, we’re still offering you 10% off an additional service.

Hair Innovations started at 22 W. Market Street in historic downtown West Chester in 1983.

We’ve always prided ourselves on our fun, relaxing atmosphere and our creativity and commitment to our clients.

Many of our clients have been part of our family since we opened.

And we’ve welcomed many new family members along the way too.

One of the reasons we’re giving you 10% off an additional service is because we’re so excited to welcome you to our family.

Review our Salon Menu to choose your add-on.

Don’t wait though. Appointments book up fast.

CALL 610-436-6128 for 10% OFF BEFORE OFFER EXPIRES.

All the best,

Jen

P.S. This offer expires after July 22.

Testimonials

From: Jennifer Sapp McKeon

Subject: You’re in good company.

Greetings [Name], it’s Jen from Hair Innovations checking in with you.

I thought you’d like to see what our clients are saying about us.

I have been a client of Jen's for 20 years! I have recommended lots of friends to her, and they now have become long time clients. Her attentiveness and passion to make her clients happy are what make her so amazing. –Valerie B. West Chester, PA

As you enter the shop you can feel the warmth of a family welcome. Jen has transformed the salon into an open, airy space for a relaxing haircut, color, or highlights. Like me, you may also pop in to visit Gregory, her adorable dog, while you run errands in Downtown West Chester. Jen has been styling my hair for over 20 years! And certainly another 20!—Jothi S. Downingtown, PA

I have been getting my hair cut by Hair Innovations since relocating to West Chester 16 years ago. Having naturally curly hair, it was hard to find a stylist that knows how to cut curly hair before finding Hair Innovations. Always great conversation with those now "family". Albert S. West Chester, PA

Our clients are our family!

And we’re happy to have you part of it!

Remember, as your welcome gift, we’re giving you 10% off an additional service.

Review our Salon Menu and book your add-on.

Don’t wait any longer. Appointments book up fast.

CALL 610-436-6128 for 10% OFF BEFORE OFFER EXPIRES.

To you,

Jen

P.S. Call us today! Offer expires after July 22.

Best Sellers

From: Jennifer Sapp McKeon

Subject: 10% off our best-sellers

Hi [Name],

It’s me again, Jen from Hair Innovations.

Did you forget that we’re offering you a best-selling add-on at 10% off?

And you get to choose. Color. Partial/Full Foil. Body Texturing. Waxing.

I don’t want you to miss out on this great opportunity, so review our Salon Menu .

AND CALL 610-436-6128 TO SCHEDULE.

Treat yourself. You know you deserve it!

Be bold. Be subtle. Be your best self! But don’t miss out.

Appointments book up fast.

CALL 610-436-6128 TO SCHEDULE BEFORE OFFER EXPIRES!

To you,

Jen

P.S. Offer expires after July 22.

Discount Expires

From: Jennifer Sapp McKeon

Subject: Your 10% coupon is about to expire.

And I’m worried.

Dear [Name],

Jen from Hair Innovations here.

I’m reaching out to you because you haven’t scheduled your 10% off add-on yet.

And I don’t want you to lose it. Maybe you just haven’t had a chance to call us.

I know how busy life can be! Don’t fret, though.

You still have a few days before this offer expires. But time’s “a tickin.”

So , you need to act right away to get what you deserve.

Here’s our Salon Menu so you can choose your add-on.

CALL 610-436-6128 TO SCHEDULE TODAY!

Call us now, though, because appointments book up so fast.

And your 10% coupon expires after July 22.

CALL 610-436-6128 TO SCHEDULE TODAY!

Can’t wait to see you,

Jen

P.S. Don’t wait! Offer expires after July 22.

Successful Execution of Hair Innovations’ Welcome Series Email Campaign

Assignment:

The Hair Innovations Email Welcome Series consists of five emails designed to welcome new clients, express gratitude, and promote additional services. The focus is on a 10% discount for an extra service, with personalized content and a strategic approach:

Strategies:

Personalization: Addresses recipients by name for a personalized connection.

Storytelling: Builds trust and loyalty through the brand story and client testimonials.

Urgency: Instills a sense of urgency with expiration dates and reminders.

Call-to-Action: Guides readers to schedule appointments promptly.

Variety: Engages with a mix of discounts, storytelling, testimonials, and urgency.

Success Metrics:

Significant Open Rates: Impressive surge in email open rates, indicating resonance with the audience.

Engaging Interaction Rates: Substantial interaction rates, showing active engagement with content.

Conversion Triumphs: Successful conversion of recipients into new clients, highlighting the series' effectiveness.

Brand Devotion: Increased brand loyalty, evident in repeat interactions, positive feedback, and heightened social media engagement.

Customer Retention Milestones: Significant strides in retaining new clients post-welcome series.

Referral Upticks: Increase in referrals, suggesting a satisfied customer base contributing to organic growth.

Glowing Feedback and Reviews: Positive feedback and reviews showcase client satisfaction and the welcome series' impact.

Prompt Appointment Bookings: Swift response to the call-to-action, affirming the urgency tactic's effectiveness.

Strategic Email List Expansion: Successful expansion of the email subscriber list through word-of-mouth referrals and effective acquisition strategies.

Social Media Buzz: Surge in social media impressions, likes, shares, and comments, indicating broader brand awareness and engagement.