Creative Strategist (Performance Marketing)

Location: Remote in Austin Texas, USA ( We are only considering candidates in the Austin, Texas area)

Salary: $75,000- $85,000 USD plus bonus and benefits

About the Role

PetLab Co. is a world leader in the DTC pet supplement market with a 9-figure revenue, profitable and rapidly growing globally.

In the world of performance marketing (especially for brands like PetLabCo.), a Creative Strategist is the bridge between the Media Buying team (the numbers) and the Creative team (the visuals).

Think of them as a data-driven storyteller. Their job is to ensure that every pixel and every word in an ad is designed to convert, based on actual performance data rather than gut feeling.

This role sits at the intersection of creative thinking, data analysis, and growth marketing. You’ll partner closely with our Paid Media, Video Producers, Organic Social, and Influencer teams to develop high-performing ad creatives that scale customer acquisition and revenue.

Who Will You Report Into?

Hi, I’m Jesper Mansson, Director of Creative Strategy, and we’re seeking a senior-level creative thinker who is obsessed with direct response, passionate about performance, and knows how to lead content strategy that scales.

You’ll be a core strategic partner to our paid, organic, and influencer teams, with a direct impact on how we acquire and retain customers.

If you live and breathe performance creative and want to help shape the future of a 9-figure DTC business, let’s talk

What You’ll be Responsible For:

1. Data Analysis & Performance Auditing – You’ll spend a significant amount of time inside ad platforms (Meta, TikTok, YouTube) Identifying what’s working and why. This will include:

• Analyzing performance metrics such as Hook Rate (3-second views / impressions), Hold Rate (average watch time), CTR, CPA, and ROAS
• Identifying winning creative patterns — for example whether a UGC “vlogger” style outperforms highly produced brand content
• Conducting creative audits to identify which customer pain points resonate most with audiences (e.g., “stinky breath” vs. “expensive vet bills”)
• Translating performance data into clear creative insights and opportunities
• The goal: turn data into creative direction.

2. Creative Ideation & Scriptwriting - Once the data reveals opportunities, You will design the next creative tests. This will include:

• Concept development creating the “big idea” for campaigns and ad series
• Direct-response scriptwriting using proven frameworks such as AIDA (Attention, Interest, Desire, Action)
• Writing high-impact hooks, body copy, and calls-to-action designed to drive conversions
• Storyboarding content to ensure something visually engaging happens every 2–3 seconds to maintain retention
• Developing creative angles aligned with DTC customer journeys and content funnels

You will be responsible for generating large volumes of structured creative tests designed to scale winning concepts.

3. Production Management & Creative Briefing- You willact as the director and translator between strategy and production. This will include:

• Briefing UGC creators and influencers, including hooks to film, key talking points, and specific B-roll shots Providing detailed production briefs that editors and creators can execute quickly Reviewing and providing feedback on drafts from editors and creators
• Ensuring text overlays, pacing, and visual storytelling align with performance best practices
• Maintaining a library of high-performing assets and reusable footage
• Your goal is to turn strategy into scalable content production.

4. Testing Strategy & Iteration – You will design and manage the creative testing roadmap for our paid channels. This will include:

• Designing structured A/B tests that isolate one variable at a time (e.g., Hook A vs Hook B)
• Iterating on winning ads by refining hooks, pacing, messaging, or visuals
• Identifying drop-off points in videos and optimizing content accordingly
• Conducting competitor and market research to stay on top of emerging creative trends
• Ensuring PetLab’s ads remain native to each platform’s

The goal: continuously improve creative performance through structured experimentation.

What Your Day-to-Day Will Look Like:

• 50% Creative ideation and content strategy development
• 25% Campaign briefing, scripting, and production QA
• 25% Performance analysis and data-driven iteration

We’re looking for someone who combines creative instincts with analytical rigor.

You likely have:

• 3+ years of experience in creative strategy or performance creative roles

• Experience working in high-growth, paid social-led DTC brands

• Deep expertise in Meta and TikTok advertising ecosystems

• Strong analytical skills and the ability to interpret performance data to inform creative decisions

• A portfolio of direct-response ad concepts, scripts, or campaigns that delivered measurable results

• A proven track record of driving revenue growth through paid creative

• Experience briefing or directing creators, influencers, or UGC production

• Strong understanding of performance marketing metrics (ROAS, CPA, CTR, Hook Rate, etc.)

• Excellent communication skills — able to present insights and defend creative decisions with data

•   20 days PTO excluding bank holidays

• Company Bonus

• Medical, Vision and Dental Insurance

• Generous Learning and development budget

•   Short-Term and Long-Term Disability Insurance

•   Life Insurance

•   401K

• Work Remote

• Monthly Uber coffee/bagel and lunch

• Monthly Internet Stipend

Petlab Co is an equal opportunity employer that is committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability. We believe that diversity is at the heart of innovation and we welcome passionate candidates from all backgrounds. Come join the family and see for yourself!

Creative Strategist (Performance Marketing)

Location: Remote in Austin Texas, USA ( We are only considering candidates in the Austin, Texas area)

Salary: $75,000- $85,000 USD plus bonus and benefits

About the Role

PetLab Co. is a world leader in the DTC pet supplement market with a 9-figure revenue, profitable and rapidly growing globally.

In the world of performance marketing (especially for brands like PetLabCo.), a Creative Strategist is the bridge between the Media Buying team (the numbers) and the Creative team (the visuals).

Think of them as a data-driven storyteller. Their job is to ensure that every pixel and every word in an ad is designed to convert, based on actual performance data rather than gut feeling.

This role sits at the intersection of creative thinking, data analysis, and growth marketing. You’ll partner closely with our Paid Media, Video Producers, Organic Social, and Influencer teams to develop high-performing ad creatives that scale customer acquisition and revenue.

Who Will You Report Into?

Hi, I’m Jesper Mansson, Director of Creative Strategy, and we’re seeking a senior-level creative thinker who is obsessed with direct response, passionate about performance, and knows how to lead content strategy that scales.

You’ll be a core strategic partner to our paid, organic, and influencer teams, with a direct impact on how we acquire and retain customers.

If you live and breathe performance creative and want to help shape the future of a 9-figure DTC business, let’s talk

What You’ll be Responsible For:

1. Data Analysis & Performance Auditing – You’ll spend a significant amount of time inside ad platforms (Meta, TikTok, YouTube) Identifying what’s working and why. This will include:

• Analyzing performance metrics such as Hook Rate (3-second views / impressions), Hold Rate (average watch time), CTR, CPA, and ROAS
• Identifying winning creative patterns — for example whether a UGC “vlogger” style outperforms highly produced brand content
• Conducting creative audits to identify which customer pain points resonate most with audiences (e.g., “stinky breath” vs. “expensive vet bills”)
• Translating performance data into clear creative insights and opportunities
• The goal: turn data into creative direction.

2. Creative Ideation & Scriptwriting - Once the data reveals opportunities, You will design the next creative tests. This will include:

• Concept development creating the “big idea” for campaigns and ad series
• Direct-response scriptwriting using proven frameworks such as AIDA (Attention, Interest, Desire, Action)
• Writing high-impact hooks, body copy, and calls-to-action designed to drive conversions
• Storyboarding content to ensure something visually engaging happens every 2–3 seconds to maintain retention
• Developing creative angles aligned with DTC customer journeys and content funnels

You will be responsible for generating large volumes of structured creative tests designed to scale winning concepts.

3. Production Management & Creative Briefing- You willact as the director and translator between strategy and production. This will include:

• Briefing UGC creators and influencers, including hooks to film, key talking points, and specific B-roll shots Providing detailed production briefs that editors and creators can execute quickly Reviewing and providing feedback on drafts from editors and creators
• Ensuring text overlays, pacing, and visual storytelling align with performance best practices
• Maintaining a library of high-performing assets and reusable footage
• Your goal is to turn strategy into scalable content production.

4. Testing Strategy & Iteration – You will design and manage the creative testing roadmap for our paid channels. This will include:

• Designing structured A/B tests that isolate one variable at a time (e.g., Hook A vs Hook B)
• Iterating on winning ads by refining hooks, pacing, messaging, or visuals
• Identifying drop-off points in videos and optimizing content accordingly
• Conducting competitor and market research to stay on top of emerging creative trends
• Ensuring PetLab’s ads remain native to each platform’s

The goal: continuously improve creative performance through structured experimentation.

What Your Day-to-Day Will Look Like:

• 50% Creative ideation and content strategy development
• 25% Campaign briefing, scripting, and production QA
• 25% Performance analysis and data-driven iteration

We’re looking for someone who combines creative instincts with analytical rigor.

You likely have:

• 3+ years of experience in creative strategy or performance creative roles

• Experience working in high-growth, paid social-led DTC brands

• Deep expertise in Meta and TikTok advertising ecosystems

• Strong analytical skills and the ability to interpret performance data to inform creative decisions

• A portfolio of direct-response ad concepts, scripts, or campaigns that delivered measurable results

• A proven track record of driving revenue growth through paid creative

• Experience briefing or directing creators, influencers, or UGC production

• Strong understanding of performance marketing metrics (ROAS, CPA, CTR, Hook Rate, etc.)

• Excellent communication skills — able to present insights and defend creative decisions with data

•   20 days PTO excluding bank holidays

• Company Bonus

• Medical, Vision and Dental Insurance

• Generous Learning and development budget

•   Short-Term and Long-Term Disability Insurance

•   Life Insurance

•   401K

• Work Remote

• Monthly Uber coffee/bagel and lunch

• Monthly Internet Stipend

Petlab Co is an equal opportunity employer that is committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability. We believe that diversity is at the heart of innovation and we welcome passionate candidates from all backgrounds. Come join the family and see for yourself!

Headquarters: Germany

About Jimdo

Join us to help unleash the power of the self-employed and help them thrive! 

Jimdo was founded by three school friends in 2007 in a farmhouse in Northern Germany. Fast forward today, we are a growing, profitable, remote-first company with 220+ people from over 50 nationalities, working across more than 15 countries. We value trust, ownership, and execution over hierarchy and process. We use data, automation, and AI pragmatically and responsibly to build products our customers can trust, and to continuously improve how we work as a company.

Jimdo exists to help self-employed people and microbusinesses succeed whether they’re just starting out or ready to grow to the next level. We build intuitive, AI-powered products that help our customers create an online presence, attract customers, and run their business with confidence, without needing technical expertise.

At the heart of Jimdo is a strong belief in personalized, data-driven guidance. Our platform combines design, business tools, and an AI-powered core that turns real customer data into clear insights and next steps helping our customers focus on what moves their business forward.

Role Overview :

We are looking for a Senior Product Marketing Manager to own how our products go to market and gain traction—from positioning to messaging to adoption. If you thrive on translating product vision into clear, actionable narratives and strategies that drive growth, this role is your opportunity to lead, shape, and scale impact across our teams and customers.

As Senior Product Marketing Manager, you'll be the go-to expert for positioning and go-to-market (GTM) strategy. This isn't a "support function"—you'll drive clarity and alignment across Product, Marketing, Growth, and Customer Experience. You’ll be instrumental in transforming Jimdo from a website builder into a true growth partner for solopreneurs, with messaging that resonates and drives adoption.

Your impact:

• Own the product positioning, segmentation, and messaging for Jimdo’s product suite, ensuring clarity, consistency, and alignment across all touchpoints.

• Define and maintain value propositions grounded in customer Jobs-to-be-Done and real outcomes, not internal assumptions.

• Create, maintain, and socialize messaging frameworks used across website, lifecycle, acquisition, and internal enablement.

• Lead go-to-market (GTM) strategy for new products, major features, pricing, and packaging changes.

• Define target segments, rollout plans, success metrics, and GTM readiness requirements to ensure adoption, not just awareness.

• Translate customer research, market trends, and competitive analysis into clear, differentiated positioning and GTM decisions.

• Build alignment across Product, Growth, Lifecycle, Brand, and Creative teams to ensure narrative clarity and internal confidence.

• Deliver enablement assets like launch briefs, narrative decks, explainer content, and FAQs that empower internal teams to execute effectively.

• Guide messaging implementation across lifecycle, website, and in-product comms—ensuring execution aligns with strategic intent.

• Monitor messaging performance and adoption metrics, then rapidly iterate based on results and feedback.

• Maintain boundary discipline—focusing on direction, clarity, and strategic input, not tactical campaign execution.

What you bring:

• 7+ years of experience in Product Marketing, Product Strategy, or similar roles in SaaS, digital products, or product-led growth (PLG) environments.

• Proven track record owning and executing end-to-end GTM strategies, with measurable success in product adoption and market traction.

• Deep experience in defining and implementing product positioning, customer segmentation, and messaging frameworks.

• Strong knowledge of customer research methodologies, including JTBD, and the ability to translate insights into actionable strategies.

• Proficiency in competitive analysis and crafting compelling differentiation narratives.

• High competency in cross-functional collaboration and stakeholder management—especially with Product, Growth, and CX teams.

• Skilled in creating internal enablement content that drives clarity and alignment.

• Familiarity with SaaS metrics, marketing tools, and analytics platforms.

• Experience working with solopreneurs, microbusinesses, or B2C audiences is a plus.
  

What we offer:

Inspiring Mission: At our core, we are driven by a meaningful mission - to  empower solopreneurs and small businesses to succeed and  to contribute to the sustainability and vibrancy of the communities they serve.

Flexibility and Trust: Our work environment thrives on flexibility and trust. We offer fully remote work set-up  with opportunities for in-person collaboration. You can manage your working hours flexibly because we prioritize the results you deliver over the number of hours you put in. 

An International Diverse Team: Our team is a mosaic of over 248 individuals hailing from 50+ different countries and working across 15+ diverse locations. We take pride in our openness and inclusivity, with an Employee-led DEI Council and active ERGs that ensure everyone's voices are heard.

Continuous  Growth and Career Development: We invest in your growth with company-wide access to LinkedIn Learning and curated learning paths. From day one, you have the chance to contribute your ideas and create a meaningful impact. Our flat hierarchies and swift decision-making processes provide an open platform for your career progression.

Competitive Benefits Package: 

• Annual compensation reviews to ensure you're rewarded fairly.

• A remote office set-up bonus to enhance your workspace.

• A unique workation policy that allows you to work from different locations.

• An employee assistance program, offering resources and counseling.

• Plus, a perk that keeps giving: up to three free Jimdo websites for your personal or professional projects that you get to keep forever.

Jimdo is proud to be an equal opportunity employer. This means that we don’t discriminate based on race or ethnic origin, color, the language(s) you speak, where you (or your parents) are from, or whether or not you consider yourself to have a disability. Neither will your age, gender, gender identity, sexual orientation, religion, beliefs, or political opinions play a part in your application with us. Our diverse team values and celebrates the uniqueness of each individual. We embrace differences and believe that they enrich our organization, making us stronger and more innovative. Join us, and let's continue to create a workplace where everyone can thrive, regardless of background or identity.

By sending your application, you declare that you read and understand the Jimdo Applicant Privacy Policy

To apply: https://weworkremotely.com/remote-jobs/jimdo-senior-product-marketing-manager

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we’re at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Paid Search Manager, 12 month FTC

Location: London, United Kingdom

About the role:

This is an 12 month FTC oopportunity to shape and scale pan-European search and lead gen for a leading global brand at a pivotal moment of transformation. You’ll play a central role in building a high-impact performance engine across markets, helping move the programme from stable BAU to measurable commercial growth.

This role will lead the delivery of the PPC / Lead Gen proposal across markets, owning the end-to-end design, implementation, scaling and optimisation of search activity (paid search, shopping, Performance Max, branded + non-branded search, and channel experimentation).

Translate the strategy into operational plans, campaign architectures, measurement and governance, ensuring successful market launches, smooth transition, reliable performance reporting and continuous scale.

Build and lead a high-performing search capability working with the accounts team, commercial stakeholders and creative partners to deliver measurable growth and efficient ROI across large, multi-market businesses.

This role is right for you if…

• You are a search specialist with proven experience scaling paid search at enterprise scale (multi-market, multi-product, complex stakeholder environments).
• You combine hands-on technical expertise (campaign build, bidding automation, feeds, measurement) with strong commercial judgement and the ability to present and win stakeholder buy-in.
• You enjoy translating strategy into repeatable operating models and leading teams to deliver consistent, accountable results.

You will be the single point of ownership for delivering the partner proposal. This includes campaign structure and multi-market roll-out plans working withlocalisation/transcreation team, transition plans, data/measurement design and operational governance.

Day to day, you’ll run the search strategy, set prioritisation across markets/business units, allocate budget and resource, define experiments and scale winners.

You’ll be supported by an Account Director, Analytics Director and Performance Marketing Director, and you will line-manage a Performance Marketing Executive who will report into you and help run execution and campaign optimisation.

You’ll work closely with creative, analytics, tech and commercial stakeholders to ensure campaign creatives, funnels and data capture are optimised for measurement and scale.

What you will be doing:

• Lead the implementation and operationalisation of the strategy: campaign architecture, market prioritisation and launch sequencing.
• Define and own KPIs and dashboards (performance, budget pacing, lift, incremental ROI) and ensure timely, accurate MI to inform decisions.
• Scale campaigns across markets: localisation/transcreation, audience strategies, feed and landing page requirements, and creative testing programmes.
• Set governance and access controls for ad accounts and platforms; define security and safe automation guardrails and change control processes.
• Design and run test & learn frameworks to identify scalable growth levers and feed insights back into channel & creative teams.
• Line-manage the Performance Marketing Executive: set priorities, coach and develop capability.
• Collaborate with the accounts team to manage commercial scope, SLAs, and client communications to ensure alignment and transparency.

What you need to be great in this role:

• Proven track record (typically 5+ years) delivering and scaling paid search in large businesses or via agency partnerships for enterprise clients.
• Deep expertise across Google Ads (Search, Shopping, Performance Max), Microsoft Ads, feed/merchant centre management, and experience with large account structures and cross-market roll outs.
• Strong experience of automated bidding strategies, campaign experimentation, and applying automation safely at scale.
• Clear commercial focus - ability to build forecasts, financial plans, ROAS/CPA targets, and to manage pacing against multi-million (or higher) budgets.
• Excellent leadership and stakeholder management skills - capable of motivating a direct team, coordinating with an accounts team and presenting to senior client stakeholders.
• Experience working across international markets, with sensitivity to localisation, language and transcreation needs.
• Demonstrable experience scaling search campaigns with significant monthly spend and multi-market complexity.
• Experience owning end-to-end delivery of paid search programmes (planning → launch → optimisation → scaling → governance).
• Experience managing a team and working closely with client-side account teams.
• Required Skills:
  • Technical: GA4, Google Tag Manager (or server-side tagging), familiarity with programmatic/paid social integration, and marketing APIs.
  • Platform experience: Google Ads certifications, Shopping/MC, Performance Max, Microsoft Ads, and Search Ads (or similar).
  • Analytical: comfortable with attribution concepts, incrementality testing and translating data into actionable optimisation plans.
  • Process and programme management: able to build transition plans, operating models and run cross-functional rollouts at pace.
  • Communication and presentation: able to explain technical approaches in client-friendly language and to present performance and roadmaps to senior stakeholders.
• B2B lead generation and/or large e-commerce experience.
• Experience with enterprise-level ad account governance, agency transitions, and platform migrations.
• Familiarity with privacy-led measurement approaches and consented data architectures.

Req ID: 17453

#LI-SL1 #LI-Hybrid #LI-midsenior

Our values shape everything we do:

Be Ambitious to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do groundbreaking work

Be always learning and listening to understand

Be Results-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

For over 20 years, Smartsheet has helped people and teams achieve–well, anything. From seamless work management to smart, scalable solutions, we’ve always worked with flow. We’re building tools that empower...

Headquarters: Remote US

About ZocksZocks is the AI assistant for financial advisors. Our platform saves advisors 10 hours a week by automating their meeting notes, intake forms, client emails and more—so they can focus on what matters most: their clients. We’re backed by top investors, used by thousands of advisors, and growing fast. Now we’re looking for a Senior Product Marketing Manager to help us go even faster.
The RoleAs our first Senior Product Marketing Manager, you’ll take the lead on how we position, package, and launch our product. You’ll work closely with marketing, product, sales, and customer success to turn product capabilities into compelling stories that drive adoption, conversion, and growth. You’ll own everything from messaging frameworks and launch plans to sales enablement and competitor intel. This is a strategic and hands-on role—perfect for someone who knows how to dig into the product, talk to users, and ship clear, high-impact work fast.
What You’ll DoDevelop product positioning and messaging that’s clear, compelling, and differentiatedOwn and execute product launches—from internal readiness to external campaignsCreate and maintain sales enablement materials (decks, one-pagers, FAQs, etc.)Build and evolve messaging frameworks for features, use cases, and personasPartner with product to influence roadmap and bring new features to marketCollaborate with marketing to develop high-performing content and campaignsConduct competitive research and market analysis to guide positioningTalk to customers regularly to understand their needs and language
What We’re Looking For6+ years in product marketing, ideally at a B2B SaaS companyExperience owning product positioning, messaging, and launchesStrong writing skills—you can translate technical features into clear, benefit-driven messagingProven ability to work cross-functionally and lead projects from strategy to executionComfortable interviewing users and using insights to shape messagingScrappy and adaptable—you’re excited to build, test, and iterate quicklyBonus: experience in financial services, advisor tech, or AI-powered products
Why ZocksCategory-defining product with strong market pull and real user loveHigh-impact role with ownership and autonomy from day oneCompetitive compensation and equityRemote-first culture with flexible hoursHealth, dental, and vision benefits
Want to help define the voice of the most useful AI in financial services?Apply now and let’s build something great together.$170,000 - $190,000 a year

To apply: https://weworkremotely.com/remote-jobs/zocks-senior-product-marketing-manager

Senior Media Buyer (Meta Ads Specialist)

Location: Remote | EST Hours | Full-Time

About the Company

Pavago’s client is a fast-growing, performance-driven marketing agency helping service-based businesses scale through high-impact digital advertising and creative strategy.

This is a fast-moving, remote-first environment built around ownership, speed, testing, and measurable results. The team values execution over bureaucracy and is focused on scaling campaigns that drive real business growth.

We’re hiring a Senior Media Buyer (Meta Ads Specialist) to take full ownership of Facebook and Instagram advertising across multiple client and internal accounts.

This is not just a campaign setup role. You will own the full performance cycle — from creative strategy and ad messaging to optimization, scaling, and performance reporting.

The ideal candidate understands that winning Meta campaigns come from the combination of strong creative, strong offers, and strong data analysis.

If you’ve managed serious ad spend, scaled campaigns profitably, and know how to continuously improve performance through testing and iteration, this role is for you.

What You’ll Be Doing

• Own and scale Facebook & Instagram ad campaigns from ideation through execution and optimization

• Manage multiple client and internal ad accounts simultaneously with strong performance accountability

• Handle monthly ad spend budgets ranging from $10K–$250K+

• Develop high-converting ad angles, hooks, messaging, and campaign concepts

• Write compelling ad copy designed to improve CTR, CPL, CPA, and ROAS

• Create detailed creative briefs for designers, editors, and content teams

• Lead creative strategy across:

• Static image ads

• UGC-style video ads

• Video scripting and hooks

• AI-assisted creative production workflows

• Continuously test audiences, creatives, offers, landing pages, and campaign structures

• Analyze campaign performance daily and make proactive optimization decisions

• Monitor key metrics including CTR, CPC, CPL, CPA, ROAS, frequency, and conversion rates

• Scale winning campaigns while maintaining profitability and efficiency

• Collaborate with internal teams to align campaigns with broader business and revenue goals

• Stay current on Meta platform changes, creative trends, and advertising best practices

• Operate with high ownership and autonomy — responsible for outcomes, not just execution

Must-Have Requirements (Non-Negotiable)

• 3+ years of hands-on experience running Facebook & Instagram ads at a high level

• Proven experience managing at least $10,000/month in ad spend (higher budgets strongly preferred)

• Experience managing multiple accounts (5+) simultaneously

• Strong understanding of:

• Meta Ads Manager

• Facebook Business Suite

• Pixel setup and conversion tracking

• Attribution and funnel optimization

• Strong analytical ability and confidence making data-driven optimization decisions

• Strong ad copywriting and messaging skills

• Ability to identify winning creatives and scale them effectively

• Strong understanding of direct response and performance marketing principles

• Excellent English communication skills

• Reliable remote work setup with stable internet connection

What Separates Top Candidates

• Experience managing $100K–$250K+ monthly budgets

• Strong understanding of full-funnel marketing strategy (creative → offer → conversion)

• Hands-on experience with UGC workflows and video ad production

• Ability to brief creators and editors with clear performance-driven direction

• Experience using AI tools (ChatGPT, creative automation tools, AI-assisted workflows)

• Familiarity with GoHighLevel (GHL), Close CRM, or similar platforms

• Experience working inside fast-growing agencies or high-performance marketing teams

What Success Looks Like

• Consistently improving CPL, CPA, and ROAS performance

• Launching and scaling campaigns quickly without sacrificing quality

• Bringing fresh creative testing ideas proactively

• Identifying winning ad concepts through structured testing

• Driving measurable lead generation and revenue growth across multiple accounts

• Strong communication, reporting, and ownership across campaigns

What a Typical Day Looks Like

A Senior Media Buyer’s day revolves around campaign performance, creative testing, and optimization. You will:

• Review Meta campaign performance dashboards and key KPIs

• Analyze winning and underperforming creatives

• Launch and optimize campaigns across multiple client accounts

• Write ad copy and creative testing angles

• Build creative briefs for video editors and designers

• Monitor CPL, CPA, CTR, ROAS, and conversion performance

• Coordinate with internal teams on offers, funnels, and campaign direction

• Test new audiences, creatives, hooks, and messaging concepts

• Scale profitable campaigns and troubleshoot underperforming ones

In short: you are responsible for driving paid social growth through strong creative strategy, fast execution, and performance-focused optimization.

Key Metrics for Success (KPIs)

• Cost Per Lead (CPL)

• Cost Per Acquisition (CPA)

• Return on Ad Spend (ROAS)

• Click-Through Rate (CTR)

• Conversion Rate (CVR)

• Campaign scaling efficiency

• Revenue and pipeline contribution

• Creative testing velocity and performance improvements

Interview Process

• Initial Phone Screen

• Video Interview with Pavago Recruiter

• Client Interview

• Offer & Background Verification

#MetaAds #MediaBuyer #FacebookAds #PerformanceMarketing #PaidSocial #RemoteWork #DigitalMarketing

Magic Media is a pioneering media, entertainment, and tech group powered by creativity and innovation. We have a physical presence in 15 countries and expertise in the areas of art, animation, cybersecurity, game development, software development, VFX, and video production amongst others. We work with leading developers and publishers within the games and tech industry, providing support and solutions designed around individual needs and carried out by global experts.

We’re looking for a User Acquisition (UA) Consultant to define, guide, and optimize paid acquisition strategy and execution for mobile game titles. This role is focused on media buying excellence, performance optimization, and scalable acquisition, ensuring campaigns are executed efficiently and aligned with profitability targets.

The consultant will lead and supervise the internal UA Specialist and collaborate closely with Data, Brand, and Product teams on performance modeling, creative strategy, and product positioning signals.

WHAT YOU WILL DO:

• Define UA channel strategy and media planning across paid social, ad networks, and other relevant channels.

• Recommend budget allocation and reallocation based on performance, scalability, and channel saturation limits.

• Provide and refine CPI benchmarks by geo, platform, and channel.

• Monitor and optimize toward cost efficiency, creative performance, early ROAS, and payback signals.

• Supervise campaign structure, setup, bidding strategies, budget pacing, and ongoing optimization.

• Guide creative testing needs from a UA perspective and provide feedback to improve CTR, CVR, and CPI.

• Set execution priorities, weekly plans, and testing roadmaps for the internal UA Specialist.

• Deliver concise, action-oriented reporting on spend, performance, risks, and immediate optimization opportunities.

• Proven experience in user acquisition, paid media buying, or performance marketing for mobile games.

• Strong knowledge of channels such as Meta, AppLovin, Google Ads, TikTok, ad networks, and other paid acquisition platforms.

• Demonstrated experience managing CPI, volume, ROAS, payback signals, budget pacing, and campaign efficiency.

• Experience overseeing campaign setup, optimization tactics, account structure, and testing roadmaps.

• Strong analytical mindset with the ability to translate performance data into clear next steps.

• Experience guiding or supervising UA Specialists or campaign execution teams.

• Excellent communication skills and the ability to collaborate with Data, Brand, and Product stakeholders.

• Fluent in English.

DESIRABLE PLUSES:

• Experience scaling games from tech test and soft launch through worldwide launch.

• Experience working with P&L scenario projections, performance modeling, and validation.

• Strong understanding of creative fatigue, creative rotation, and testing cadence for mobile game UA.

• Experience working with international, remote, and multidisciplinary teams.

• Project-based remote position with a possibility for long-term engagement.

• An opportunity to hone and improve your skills by applying them to a diverse variety of engaging projects.

• Be part of an international group with offices worldwide.

• Career growth and development.

• Working closely with a team of like-minded people in a fast-paced, multicultural environment.

• Ongoing training and professional self-improvement opportunities.

• Flexible working hours.

• An inclusive culture and open communication.

At Magic Media, our passion lies in gaming. Our vision is to create and deliver engaging and interesting games for our clients. We can deliver this high-quality work on any platform, whether it be on a console, PC, or mobile. We know that reputation and results go hand-in-hand. Therefore, we work hard to find experts and talented creators to deliver the best results.

About the ClientWe’re helping a Cork-based digital agency find a Senior Digital Marketing Manager to lead performance-driven lead generation campaigns across multiple client accounts.

RedSeal, a pioneer in proactive exposure management and winner of the SC Award for Best CTEM Solution, helps organizations see, understand, and secure their hybrid digital environments across IT (on-prem, cloud, and remote workers), OT, and IoT.

Senior Creative Strategist (Paid Social | Meta Ads) – Remote | EST Hours

Position Type: Full-Time, Remote

Working Hours: EST Business Hours

About the Role

We’re hiring a highly creative and performance-driven Senior Creative Strategist – Paid Social to lead Meta advertising campaigns across multiple brands and accounts.

This is not a traditional media buyer role focused only on dashboards and bid adjustments.

Your biggest strength should be your ability to:

• Create winning ad concepts
• Develop strong hooks and messaging
• Direct UGC and storytelling
• Turn creative ideas into profitable ad campaigns

You will own campaigns from:

Idea → Creative Strategy → Launch → Optimization → Scale

while being fully accountable for:

• CPL
• CPA
• ROAS
• Creative performance
• Growth outcomes

If you thrive at the intersection of:

• Performance marketing
• Consumer psychology
• Storytelling
• Paid social creative strategy

This role is a strong fit.

What You’ll Own

Meta Ads Campaign Ownership

• Build, launch, manage, and scale:

  • Facebook Ads
  • Instagram Ads

• Manage multiple client accounts simultaneously

• Handle monthly ad budgets ranging from:

  • $10K
  • $50K
  • $250K+

• Optimize campaigns for:

  • Lead generation
  • E-commerce
  • Customer acquisition
  • ROAS
  • CPA
  • Conversion growth

Creative Strategy (Primary Focus)

This is a creative-first role.

You will:

• Develop original ad angles and campaign concepts

• Create:

  • Hooks
  • Messaging frameworks
  • Positioning strategies
  • Offer narratives

• Write detailed creative briefs for:

  • Video editors
  • Graphic designers
  • UGC creators

• Lead UGC direction including:

  • Scripting
  • Storytelling
  • Creator guidance
  • Emotional framing

• Shape high-converting paid social narratives from scratch

• Continuously test fresh creative concepts and iterations

Performance Optimization

• Monitor campaign performance daily

• Analyze:

  • CPL
  • CPA
  • CTR
  • ROAS
  • Hook rates
  • Watch time
  • Conversion metrics

• Identify winning creatives and scale them aggressively

• Optimize:

  • Audiences
  • Creatives
  • Offers
  • Funnels
  • Landing page alignment

• Improve performance primarily through creative iteration — not just media buying

Creative + Data Feedback Loop

• Use performance data to improve:

  • Messaging
  • Storytelling
  • Offers
  • Emotional triggers

• Understand:

  • Why ads convert
  • Why creatives fail
  • What psychological angles drive performance

• Iterate quickly using data-backed creative insights

Collaboration & Leadership

• Work closely with:

  • Designers
  • Editors
  • Creators
  • Marketing leadership

• Align campaigns with revenue and growth goals

• Operate independently with high ownership

• Drive a strong creative testing culture across accounts

What Makes You a Strong Fit

• You think creatively first and analytically second
• You understand emotional drivers behind conversions
• You proactively bring new ideas and testing angles
• You move fast without sacrificing quality
• You are highly accountable for outcomes
• You thrive in fast-paced growth environments

Required Experience & Skills

• 3+ years running high-level Facebook and Instagram ad campaigns

• Proven experience managing:

  • $10K+/month ad spend
  • Preferably $50K–$250K+ budgets

• Experience managing multiple client accounts simultaneously

• Strong hands-on creative strategy experience including:

  • Ad concepts
  • Creative briefs
  • Storytelling
  • UGC direction
  • Messaging frameworks

• Strong copywriting and hook-writing ability

• Deep understanding of:

  • Meta Ads Manager
  • Facebook Business Suite
  • Pixel tracking
  • Attribution
  • Conversion optimization

Important

Candidates focused only on media buying without strong creative strategy involvement will not be a fit.

What Separates Top Candidates

• Portfolio of winning Meta ad creatives

• Experience scaling successful creatives quickly

• Strong understanding of:

  • Direct-response psychology
  • UGC performance
  • Creative psychology
  • Conversion flows

• Hands-on experience directing:

  • Creators
  • Video concepts
  • Ad scripting

• Experience with:

  • E-commerce brands
  • Lead generation funnels
  • Info products
  • SaaS
  • DTC brands

• AI-assisted creative workflow experience using:

  • ChatGPT
  • Claude
  • AI scripting tools
  • AI concept generation

What a Typical Day Looks Like

• Review ad performance and creative metrics
• Brainstorm and develop new ad angles
• Write creative briefs and hook variations
• Coordinate with editors and designers on ad production
• Launch and optimize Meta campaigns
• Analyze creative winners and losers
• Iterate campaigns based on conversion data
• Test new messaging frameworks and offers

In short:

You drive growth by creating and scaling high-performing paid social creatives that consistently convert.

Key Metrics for Success (KPIs)

• Improved CPL, CPA, and ROAS
• Speed of creative testing and iteration
• Performance of ad creatives across accounts
• Scalable campaign growth
• Creative hit rate and winning ad identification
• Consistent account growth and profitability

Why This Role Stands Out

• Creative-first paid social role
• High ownership across strategy and execution
• Opportunity to work on large-budget Meta campaigns
• Strong influence on revenue and growth outcomes
• Fast-paced performance marketing environment
• Freedom to aggressively test creative ideas
• Exposure to scaling brands and multi-account growth

Interview Process

• Initial Phone Screen
• Video Interview with Recruiter
• Client Interview
• Offer & Background Verification

Apply Now

If you:

• Know how to create Meta ads that actually convert
• Understand storytelling and direct-response psychology
• Love testing creative angles
• Thrive owning performance outcomes

This role is a strong fit for creative strategists who combine performance marketing, consumer psychology, and paid social execution to drive measurable growth.

Beacon Biosignals is on a mission to revolutionize precision medicine for the brain. We are the leading at-home EEG platform supporting clinical development of novel therapeutics for neurological, psychiatric, and sleep disorders. Our FDA 510(k)-cleared Waveband EEG headband and AI algorithms enable quantitative biomarker discovery and implementation. Beacon’s Clinico-EEG database contains EEG data from nearly 100,000 patients, and our cloud-native analytics platform powers large-scale RWD/RWE retrospective and predictive studies. Beacon Biosignals is changing the way that patients are treated for any disorder that affects brain physiology.

What you will be doing:

Beacon is seeking a Senior Product Marketing Manager to lead go-to-market strategy for our life sciences and diagnostics portfolio. Reporting to the Chief Clinical Officer, this is an individual contributor role sitting at the intersection of clinical insight, product strategy, and market execution. You will be driving how Beacon positions and communicates its solutions to decision-makers across the country.

This is a fully remote role; candidates based in the Boston, New York City, or San Francisco area are strongly preferred.

What success looks like:

• Own and execute go-to-market strategy for life sciences and diagnostics products, including product launches, positioning, messaging, and competitive differentiation.
• Develop deep expertise in the diagnostics and life sciences buyer journey.
• Create compelling marketing collateral including sales enablement materials, case studies, white papers, product one-pagers, and presentation decks tailored to clinical audiences.
• Partner closely with the Clinical, Product, and Sales teams to translate complex scientific and technical capabilities into clear, accessible value propositions.
• Conduct ongoing market research and competitive analysis to inform product positioning and identify new opportunities in the diagnostics and life sciences landscape.
• Define and track key marketing metrics including pipeline influence, content engagement, win/loss rates, and campaign ROI.
• Represent the voice of the customer internally, synthesizing feedback from the field, customer interviews, and advisory boards to inform roadmap priorities.
• Support demand generation efforts by contributing to campaigns, webinars, conference presence, and digital marketing initiatives.
• Build relationships with key opinion leaders (KOLs), clinical advisors, and industry partners to amplify Beacon’s credibility and reach in target markets.

What you will bring:

• 6+ years of product marketing experience, with at least 3 years focused on life sciences, diagnostics, or healthcare technology.
• Demonstrated ability to develop and execute go-to-market strategies for complex, technical products in regulated industries.
• Strong written and verbal communication skills with the ability to translate scientific concepts into compelling narratives for diverse audiences.
• Experience working cross-functionally with product, clinical, and sales teams in a fast-paced, high-growth environment.
• Proficiency with marketing tools and platforms including CRM systems, marketing automation, and analytics dashboards.
• Bachelor’s degree in life sciences, marketing, or a related field.
• Existing relationships with KOLs, professional societies, or clinical networks in diagnostics or life sciences.
• Experience working at a startup or early-stage company

The base salary range for this role is determined based on past experience, specific skills and qualifications. The base salary is one component of the total compensation package, which includes equity, PTO and other benefits.

At Beacon, we’ve found that cultural and scientific impact is driven most by those that lead by example. As such, we’re always seeking new contributors whose work demonstrates an avid curiosity, a bias towards simplicity, an eye for composability, a self-service mindset, and - most of all - a deep empathy towards colleagues, stakeholders, users, and patients. We believe a diverse team builds more robust systems and achieves higher impact.

Company Description

NBCUniversal is one of the world’s leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service.

We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities.

We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description

You will shape and execute strategic communications for the NBCUniversal Advertising & Partnerships division across product communications, perspectives & insights, and executive communications & platforms. It translates internal intelligence and innovation into external influence, elevating how the division shows up across the media and advertising landscape.

Duties & Responsibilities:

• Support communications for NBCUniversal’s advertising technology, platforms, and product innovation
• Translate complex technical concepts and advancements into press- and client-ready narratives
• Contribute to proactive media strategies aligned with business priorities
• Partner with product, technology, marketing, and strategy teams to ensure communications are accurate and relevant
• Identify and shape data-led perspectives grounded in industry trends, advertiser behavior, and market dynamics
• Partner with research, measurement, and strategy teams to surface newsworthy insights
• Translate insights into op-eds, white papers, research-driven press releases, and other external-facing thought leadership
• Contribute to an editorial calendar aligned with priority themes and industry conversations
• Maintain high standards for writing and editing across all communications assets
• Guide speaking engagement participation by vetting inbound requests, pitching session ideas, drafting abstracts, and identifying award and editorial opportunities
• Prepare executives for public appearances by writing briefing documents, talking points, and social copy
• Manage event logistics, including staffing red carpets and providing on-site speaker support
• Support executive media training and preparation tailored to individual leaders and moments
• Track industry trends and manage a detailed calendar of speaking engagements, events, awards, special issues, and editorial opportunities
• Support executive digital and social presence through the development of themes and narratives
• Contribute to content planning for the division’s owned social platforms
• Support the development and execution of NBCUniversal-owned content formats, including executive podcasts, video series, and salon-style convenings
• Ensure executive messaging across platforms aligns with business priorities and industry conversations

Qualifications

• 6+ years of communications experience with at least 3 of those years in the executive communications space (pitching speaking engagements, drafting award submissions, securing research-backed thought leadership opportunities, and prepping/media training senior level executives)
• Highly collaborative team player with the ability to execute proactive communications strategies, manage multiple workstreams, and adapt quickly in a fast‑paced environment with little direction.
• Strong relationships with event programmers and press in the media, advertising, marketing, business, sports, tech and/or financial markets.
• Familiarity with advertising and media conference circuit (CES, SXSW, NewFront, Upfront, Cannes Lions, Advertising Week)
• Highly organized individual with experience managing a calendar of events and awards with multiple deadlines and budgets
• Exceptional writing skills, with experience drafting op-eds, white papers, press releases, speeches, abstracts and award submissions.
• Ability to handle confidential information with care and professionalism.
• Proactive team-player with the ability to execute tasks with precision.
• Proven ability to adapt quickly in a fast-paced environment.
• Demonstrated interest and ability to integrate AI into workflows
• NY-Based with ability to travel domestically and internationally; this role may occasionally require extended hours to meet deadlines or support key events.
• Bachelor’s degree

Desired Characteristics:

• Experience or demonstrated interest working in advertising sales, media, or a related B2B environment
• Experience working in a matrixed organization, with strong cross‑functional collaboration skills and an enterprise mindset aligned to broader business goals
• Experience working directly with senior executives or spokespeople
• Strong interest in media, culture, and the advertising landscape, and a passion for NBCUniversal’s portfolio and iconic IP

Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.

Salary range: $100,000 - $125,000 (bonus eligible)

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

Beacon Biosignals is on a mission to revolutionize precision medicine for the brain. We are the leading at-home EEG platform supporting clinical development of novel therapeutics for neurological, psychiatric, and sleep disorders. Our FDA 510(k)-cleared Waveband EEG headband and AI algorithms enable quantitative biomarker discovery and implementation. Beacon’s Clinico-EEG database contains EEG data from nearly 100,000 patients, and our cloud-native analytics platform powers large-scale RWD/RWE retrospective and predictive studies. Beacon Biosignals is changing the way that patients are treated for any disorder that affects brain physiology.

What you will be doing:

Beacon is seeking a Senior Product Marketing Manager to lead go-to-market strategy for our life sciences and diagnostics portfolio. Reporting to the Chief Clinical Officer, this is an individual contributor role sitting at the intersection of clinical insight, product strategy, and market execution. You will be driving how Beacon positions and communicates its solutions to decision-makers across the country.

This is a fully remote role; candidates based in the Boston, New York City, or San Francisco area are strongly preferred.

What success looks like:

• Own and execute go-to-market strategy for life sciences and diagnostics products, including product launches, positioning, messaging, and competitive differentiation.
• Develop deep expertise in the diagnostics and life sciences buyer journey.
• Create compelling marketing collateral including sales enablement materials, case studies, white papers, product one-pagers, and presentation decks tailored to clinical audiences.
• Partner closely with the Clinical, Product, and Sales teams to translate complex scientific and technical capabilities into clear, accessible value propositions.
• Conduct ongoing market research and competitive analysis to inform product positioning and identify new opportunities in the diagnostics and life sciences landscape.
• Define and track key marketing metrics including pipeline influence, content engagement, win/loss rates, and campaign ROI.
• Represent the voice of the customer internally, synthesizing feedback from the field, customer interviews, and advisory boards to inform roadmap priorities.
• Support demand generation efforts by contributing to campaigns, webinars, conference presence, and digital marketing initiatives.
• Build relationships with key opinion leaders (KOLs), clinical advisors, and industry partners to amplify Beacon’s credibility and reach in target markets.

What you will bring:

• 6+ years of product marketing experience, with at least 3 years focused on life sciences, diagnostics, or healthcare technology.
• Demonstrated ability to develop and execute go-to-market strategies for complex, technical products in regulated industries.
• Strong written and verbal communication skills with the ability to translate scientific concepts into compelling narratives for diverse audiences.
• Experience working cross-functionally with product, clinical, and sales teams in a fast-paced, high-growth environment.
• Proficiency with marketing tools and platforms including CRM systems, marketing automation, and analytics dashboards.
• Bachelor’s degree in life sciences, marketing, or a related field.
• Existing relationships with KOLs, professional societies, or clinical networks in diagnostics or life sciences.
• Experience working at a startup or early-stage company

The base salary range for this role is determined based on past experience, specific skills and qualifications. The base salary is one component of the total compensation package, which includes equity, PTO and other benefits.

At Beacon, we’ve found that cultural and scientific impact is driven most by those that lead by example. As such, we’re always seeking new contributors whose work demonstrates an avid curiosity, a bias towards simplicity, an eye for composability, a self-service mindset, and - most of all - a deep empathy towards colleagues, stakeholders, users, and patients. We believe a diverse team builds more robust systems and achieves higher impact.

Headquarters: USA - Remote - Austin, TX

About Ping Identity: 

At Ping Identity, we believe in making digital experiences both secure and seamless for all users, without compromise. We call this digital freedom. And it's not just something we provide our customers. It's something that inspires our company. People don't come here to join a culture that's built on digital freedom. They come to cultivate it. 

Our intelligent, cloud identity platform lets people shop, work, bank, and interact wherever and however they want. Without friction. Without fear. 

While protecting digital identities is at the core of our technology, protecting individual identities is at the core of our culture. We champion every identity. One of our core values, Respect Individuality, reminds us to celebrate differences so you are empowered to bring your authentic self to work. 

We're headquartered in Denver, Colorado and we have offices and employees around the globe. We serve the largest, most demanding enterprises worldwide, including more than half of the Fortune 100. At Ping Identity, we're changing the way people and businesses think about cybersecurity, digital experiences, and identity and access management. 

The Ping Identity Platform underpins secure, seamless identity across customer, workforce, and partner ecosystems and delivers a comprehensive set of identity capabilities. As the Senior Product & Solutions Marketing (PSM) Manager for Platform, you will own and evolve the unified story of the Ping Identity Platform. You’ll become an expert in our market, products, and capabilities, and translate those insights into a clear, differentiated architecture and narrative that drives how we present our platform to the market. You will steward Ping’s platform graphic, taxonomy, and capability mapping; ensure consistency across web and Sales assets; and support the broader PSM team with your platform-level perspective. You’ll influence platform roadmap, own messaging, orchestrate launches, and equip Sales to win globally. You will report to the Senior Director, Product & Solutions Marketing.

 

You Will:

 

• Differentiate our platform narrative: Track platform architecture trends, competitive models, and other signals to ensure our platform story resonates with buyers and is differentiated.
  
  


• Collaborate on pricing: Work with our pricing and packaging product team to advise on how we package our solutions to the market, ensuring it’s done in a simple, convenient, and effective way.
  
  


• Map platform capabilities: Own and refine the architecture that connects our platform, capabilities, products, and solutions.
  
  


• Own the platform graphic: Own the platform graphic ensuring that it adheres to our capability taxonomy, messaging, market needs, and is visually stunning.
  
  


• Capability Expertise: Understand the functionality and own the messaging and assets around core capabilities that make up the Ping Identity Platform. Including keeping capability pages, datasheets, and other assets up to date.
  
  


• Platform and capabilities web content and messaging: From platform-centric overviews to deployment model breakdowns, you’ll own the messaging for our platform and how that platform messaging manifests on key web pages and external assets.
  
  


• Advocate our platform: Advocate our platform positioning both internally and externally when required to support field events, conferences, and other go-to-market activities
  
  


• Support the PSM team: Use your platform knowledge to support other PSMs with specialized focus areas to ensure their portrayal of the platform aligns with your vision.
  
  


• Measure, optimize, and tie to results: Plan and leverage platform-level KPIs so that you have a clear view on our platform positioning’s influence on pipeline, win rates, and other key metrics. Know the levers that drive success so you can assess and adjust them as needed.
  
  

Leverage external data: Gather market data, leverage our market insights and research team, and prioritize analyst data to ensure our platform positioning is always ahead of the curve.

You Have:

 

• 7–10+ years in B2B product/solutions marketing (enterprise SaaS) with experience driving complex platform, architecture, or multi-product narratives and cross-functional programs.
  
  


• Proven ability to analyze markets, competitors, and architectures and convert insights into platform positioning, capability mapping, taxonomy recommendations, and GTM plans with measurable revenue impact.
  
  


• Executive-ready communication and storytelling; comfortable engaging customers, partners, analysts, architects, and developer-adjacent audiences.
  
  


• Strong content & enablement portfolio (platform diagrams, plays, battlecards, demo flows, ROI/TCO tools) tied to win-rate and velocity improvements.
  
  


• Bachelor’s degree in marketing, business, or a related field (or equivalent experience).
  
  


• Ability and willingness to travel up to 25%.

 

Bonus Points If You Have:

 

• Broad identity background spanning CIAM, Workforce IAM, and B2B/partner ecosystems; experience shaping platform architecture narratives or developer ecosystems.
  
  


• Familiarity with identity standards and ecosystems (OAuth2/OIDC, SAML, FIDO2/passkeys, SCIM, WebAuthn) and integrations (CDPs, martech, SIEM/SOAR, cloud platforms, marketplaces).
  
  


• Hands-on experience developing taxonomies, product capability frameworks, packaging/editions, or migration programs across deployment models.
  
  


• MBA or advanced degree (strategy/architecture/analytics focus) a plus—especially for market sizing, pricing/packaging, and platform GTM planning.

Salary Range 

$143,000 to $153,000

In accordance with Colorado’s Equal Pay for Equal Work Act (SB 19-085) the approximate compensation range for this role in Colorado is listed above. Final compensation for this role will be determined by various factors, such as knowledge, skills, and abilities.

Life at Ping:

We believe in and facilitate a flexible, collaborative work environment. We’re growing quickly, but remain true to the innovative, can-do startup values that got us here. Most importantly, we keep hiring talented, smart, fun, and genuinely nice people because that’s who we want to succeed with every day. 

Here are just a few of the things that make Ping special:

• A company culture that empowers you to do your best work.


• Employee Resource Groups that create a sense of belonging for everyone.


• Regular company and team bonding events.


• Competitive benefits and perks.


• Global volunteering and community initiatives

Our Benefits: 

• Generous PTO & Holiday Schedule 


• Parental Leave


• Progressive Healthcare Options


• Retirement Programs


• Opportunity for Education Reimbursement 


• Commuter Offset (Specific locations) 

Ping is the collective sum of all our individual experiences, backgrounds and influences and we pride ourselves in growing and learning together. We are committed to building an inclusive and diverse environment where everyone’s individuality is respected and everyone has an Identity. In recruiting for new colleagues, we welcome the unique contributions you can bring and encourage you to be your best self.

We are an Equal Opportunity/Affirmative Action employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

To apply: https://weworkremotely.com/remote-jobs/ping-identity-senior-product-and-solutions-marketing-manager-platform

About the roleWe’re hiring a Lifecycle Marketing Manager for an exciting opportunity on our Growth Lifecycle Marketing team. This is a high-impact, high-visibility role sitting at the center of one...

About the roleWe’re hiring a Lifecycle Marketing Manager for an exciting opportunity on our Growth Lifecycle Marketing team. This is a high-impact, high-visibility role sitting at the center of one...

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Weber Shandwick is seeking a curious, creative, and media-savvy Account Director to join our team in Chicago. This role is part of our Corporate team, a unit delivering trusted, agile C-suite counsel by blending communications expertise with cultural insights to accelerate stakeholder and organizational value. This role will focus on executing communications, reputation and earned media strategies for corporate, advocacy and public sector clients at the intersection of business, policy, media and culture.

The ideal candidate is a seasoned media strategist who understands the complexity of today’s business world and has a passion for creating communications strategies that make a real-world impact. They bring a proven track record of delivering effective integrated media campaigns and experience thriving on high-performing teams in a fast-paced environment. Candidates should have experience working with corporations across multiple sectors – experience in retail, technology, financial services, consumer lifestyle and healthcare sectors is particularly relevant.

This position will be based in our Chicago office on a hybrid schedule.

About you:

You live for a great story and have the strategic savvy to shape and deliver stories to multiple audiences across media platforms. With deep knowledge of top-tier business and lifestyle outlets, you know how to get stories placed — and noticed. You move seamlessly between legacy media and emerging platforms like Substack, podcasts, and content creators. Fluent in internet culture and always ahead of the trends, you know what’s hot, what’s next, and how to help organizations break through.

You’re a strategic thinker who thrives in fast-paced environments and knows how to manage multi-faceted, integrated campaigns without missing a beat. You bring structure to ambiguity, all while juggling deadlines, media moments, and client needs with calm confidence. You’re immersed in media and culture and know how to turn insights into earned impact. A creative storyteller and collaborative partner, you bring curiosity, originality, and drive to everything you do. Ready to drive high-impact communications? Let’s talk.

Responsibilities:

• Shape and execute integrated communications strategies in partnership with agency and client teams
• Counsel and interact effectively with clients and leaders at client organizations
• Build and maintain excellent relationships with top-tier media across business, national/local broadcast, multicultural and lifestyle verticals
• Immersed in the media and cultural landscape, as well as emerging issues that may impact clients directly or indirectly
• Approach client work with curiosity — always seeking to understand the brand, its competitors, and the broader industry context
• Proactively and reactively craft compelling, newsworthy stories that drive earned coverage
• Develop strategic, earned-first plans and write high-quality media materials, including pitches, press releases, and messaging documents
• Deliver consistently high-caliber work with a client-first mindset and sharp attention to detail
• Collaborate with agency and inter-agency partners, serving as a key contributor across teams to drive alignment and deliver cohesive, large-scale campaign work
• Mentor and develop junior team members through hands-on guidance, feedback, and professional development
• Cultivate and participate in new business opportunities and pitches

Competencies:

• Business Acumen – accelerate work to meet client and agency objectives
• Client Service – build trust and deliver results across engagements
• Proactivity – exhibit relentless pursuit for new and innovative ideas
• Collaboration– build strong, high-impact relationships that deliver results
• Critical Thinking– ask probing questions; anticipate and address gaps and needs
• Conflict Resolution– possess sound judgment and savvy in navigating and resolving issues
• Future-Forward – curious and engaged in AI as tool to enhance work and impact

Basic Qualifications:

• 7+ years of experience
• Experience leading integrated projects from start to finish, working with teams across various disciplines
• Robust earned strategy and media relations experience
• Experience providing counsel to senior leaders
• Bachelor’s degree

Salary Range: $95,000 USD – $125,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JP1

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About HelixAt Helix, our mission is to help everyone improve their lives through DNA. We’re transforming healthcare by making genomics a standard of care and partnering with health systems and...

About HelixAt Helix, our mission is to help everyone improve their lives through DNA. We’re transforming healthcare by making genomics a standard of care and partnering with health systems and...