Job Title: Director of Influencer Marketing (Hybrid)

Location: Remote in Austin, Texas (you are only considering candidates in the Austin, Texas area)

Salary: $115,000 to $150,000 plus bonus and benefits

Description

PetLab Co. is the world leader in the DTC pet supplement market with a 9-figure revenue, profitable and rapidly growing globally.

We are looking for a Director of Influencer Marketing to build and scale a world-class influencer engine that drives both organic brand growth and direct response performance marketing. Influencer marketing is becoming one of the most important growth levers for PetLab Co. As the ecosystem evolves, particularly with the rapid rise of Meta Partnership Ads, TikTok Spark Ads, and creator-driven performance creative, we see a massive opportunity to build an influencer program that not only drives awareness, but also powers our paid acquisition strategy at scale.

This role is responsible for building and leading a high-performance influencer program spanning macro, mid-tier, and micro creators, producing content that performs both organically and as high-converting paid social ads. The Director of Influencer Marketing will own the full influencer lifecycle — from creator sourcing and relationship management through to creative strategy, campaign execution, performance analysis, and scaling the program through systems, automation, and team building.

You will work extremely closely with the paid media and creative teams to ensure influencer content becomes a core driver of our performance marketing engine. This role requires a highly strategic but deeply hands-on operator who thrives in fast-moving environments and is excited about building and scaling programs quickly.

Key responsibilities include:

• Designing and scaling PetLab Co.’s global influencer marketing strategy
• Building a high-volume influencer engine capable of working with 100–500+ creators per month
• Identifying and recruiting creators across macro, mid-tier and micro influencer segments
• Developing creator avatars and sourcing strategies aligned with our customer base
• Building strong long-term relationships with creators
• Leading the end-to-end influencer workflow, including sourcing, outreach, negotiation, briefing, and campaign execution
• Developing high-performing creative briefs that generate content optimized for both organic engagement and paid ad performance
• Collaborating closely with the paid media team to integrate influencer content into Meta, TikTok, and YouTube partnership ad strategies
• Overseeing creator whitelisting / partnership ads, and dark-post ad usage
• Ensuring influencer content meets brand, compliance, and quality standards
• Establishing scalable systems, processes, and reporting frameworks
• Leveraging AI tools and automation to improve influencer sourcing, outreach, briefing, and campaign management
• Hiring and developing an in-house influencer team capable of scaling the program globally
• Continuously testing new influencer formats, content styles, and campaign structures to improve performance

Who Will You Report To?

Hello, my name is Forest, VP of Marketing at PetLabCo., and I need your help.

At PetLab Co., our growth strategy has always been rooted in performance marketing, strong creative, and deep customer insights. As we continue to scale globally, influencer marketing is becoming a critical pillar of our acquisition strategy.

We’re not looking at influencer marketing purely as a brand awareness channel, we see creators as a core driver of performance creative across Meta, TikTok and other platforms.

This means the influencer program must operate in lockstep with paid media, ensuring the content creators produce feeds directly into our advertising engine.

Your mission will be to build and scale this influencer engine, identifying the right creators, building meaningful relationships with them, and developing content strategies that consistently produce high-performing ad creative.

You will work extremely closely with our paid media and creative teams to ensure influencer content performs at scale and contributes directly to revenue growth.

This role is an opportunity to build something truly significant, an influencer program capable of working with hundreds of creators every month, producing content that drives measurable performance across our marketing channels.

If you’re excited about combining creator marketing, performance advertising, and scalable systems, then this role will be an incredibly rewarding challenge.

Ideal Candidate Profile

We’re looking for someone who has successfully built and scaled influencer programs in high-growth consumer brands and understands how influencer content can drive both brand growth and performance marketing results.

The ideal candidate will:

• Have a track record of scaling influencer marketing into a significant revenue driver
• Understand how to bridge organic creator content with paid advertising
• Be comfortable managing large volumes of creators simultaneously
• Have experience working within DTC, ecommerce, or subscription businesses. Experience in CPG categories such as supplements, nutrition, wellness, and pet products is highly advantageous.
• Be highly organised and systems-driven, capable of bringing structure to a complex channel
• Have strong creative instincts and understand what makes content perform on social platforms
• Be extremely hands-on and thrive in high-growth startup environments

Company Culture & Work Environment

At PetLab Co., we’ve built a data-driven culture where the best ideas win. We move quickly, test aggressively, and scale what works. You’ll be working with a highly collaborative team spanning paid media, creative strategy, analytics, and product marketing, where everyone shares the same goal: identifying opportunities and executing quickly to capture them.

We value people who:

• Think fast and move fast
• Take ownership of their work
• Love solving complex growth challenges
• Bring structure and clarity to fast-moving environments

As a rapidly growing company, you’ll have significant autonomy and the opportunity to build and shape an entire marketing function.

Responsibilities Breakdown

Your time will likely be spent across the following areas:

• 30% Strategy & Program Development

• 40% Execution & Creator Management

• 20% Creative Strategy

• 10% Analysis & Scaling

• 3–6+ years experience managing or scaling influencer marketing programs

• Proven experience growing influencer channels within DTC, ecommerce, or CPG brands

• Demonstrated success managing large creator networks

• Strong experience with performance-driven influencer campaigns

• Strong understanding of Meta Partnership Ads, TikTok Spark Ads, and creator whitelisting and how influencer programs enable them

• Strong creative instincts and ability to identify high-performing social content

• Experience creating clear, effective influencer briefs

• Strong negotiation and relationship-management skills

• Comfortable working with analytics, reporting systems, and campaign tracking

• Experience implementing scalable systems and operational workflows

• Familiarity with AI tools and automation to streamline influencer processes

• Highly organised and capable of managing multiple campaigns simultaneously

• Experience building and leading influencer teams

•   20 days PTO excluding bank holidays

• Company Bonus

• Medical, Vision and Dental Insurance

• Generous Learning and development budget

•   Short-Term and Long-Term Disability Insurance

•   Life Insurance

•   401K

• Work Remote

• Monthly Uber coffee/bagel and lunch

• Monthly Internet Stipend

Petlab Co is an equal opportunity employer that is committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability. We believe that diversity is at the heart of innovation and we welcome passionate candidates from all backgrounds. Come join the family and see for yourself!

The Role

As a Senior Director of Client Strategy (Media), you are the primary strategic architect and business lead within the agency, partnering with some of Wpromote’s most significant and complex clients. You serve as a primary lead for the client, bridging the gap between their bottom-line business objectives and our integrated marketing execution.

You will lead a cross-functional team to develop and implement holistic strategies across the full media ecosystem (Paid Search, Social, Programmatic, CTV, YouTube, and in some cases, Creative). This role requires a hybrid of account ownership—managing total account health, profitability, and retention—and visionary strategic planning—designing the media mix, partnering with a comms team around audience architecture, and a clear understanding of measurement frameworks that drive enterprise growth.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $140,000 - $160,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.

This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.

We are prioritizing candidates located in the Eastern Time Zone (EST) and available for occasional travel to NYC (1-2x/ month) to best support client and team needs.

*This position may be performed remotely in most states within the US, with some exclusions.

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

#LI-SD

#LI-Remote

You Will Be

• Developing cohesive, multi-channel media plans and go-to-market strategies. Translating client KPIs into budget allocations across Social, YouTube, and Programmatic (Display, Video, CTV, DOOH).
• Serving as the lead point of contact for client leadership.
• Commanding the boardroom during weekly status calls, QBRs, and high-stakes strategy sessions.
• Deeply understanding client unit economics and industry competition to identify “same-store growth” opportunities and assist the sales team in pitching new business.
• Understanding client SOWs and be able to make internal recommendations for how to best service the account
• Responsible for quality control of all deliverables, providing structured mentorship, and managing the team’s career progression.
• Partnering with Analytics and Creative teams to interpret results through the lens of Multi-Touch Attribution (MTA) and Media Mix Modeling (MMM), ensuring insights are distilled into actionable business narratives.
• Driving campaign progression through rigorous testing frameworks and proactive exploration of new partners, emerging channels, and creative technology.

You Must Have

• 10+ years of experience in media across search (paid and organic), social, programmatic, and video.
• Proven success managing multiple client simultaneously
• Ability to produce complex go-to-market strategies and media plans ranging from full funnel to performance based brands.
• Experience working directly with creative and development teams to produce, iterate, and optimize digital assets for media performance.
• Deep familiarity with standard strategic marketing skills (competitive assessment, SWOT, industry analysis) and the ability to work with analytics teams on granular program tracking.
• Excellent oral and written communication skills with a proven ability to lead a “team structure,” prioritize high-pressure tasks, and navigate sensitive client dynamics autonomously.
• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent work experience).

Nice to Have

• ISP and/or App experience

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Job Title: Director of Influencer Marketing (Hybrid)

Location: Remote in Austin, Texas (you are only considering candidates in the Austin, Texas area)

Salary: $115,000 to $150,000 plus bonus and benefits

Description

PetLab Co. is the world leader in the DTC pet supplement market with a 9-figure revenue, profitable and rapidly growing globally.

We are looking for a Director of Influencer Marketing to build and scale a world-class influencer engine that drives both organic brand growth and direct response performance marketing. Influencer marketing is becoming one of the most important growth levers for PetLab Co. As the ecosystem evolves, particularly with the rapid rise of Meta Partnership Ads, TikTok Spark Ads, and creator-driven performance creative, we see a massive opportunity to build an influencer program that not only drives awareness, but also powers our paid acquisition strategy at scale.

This role is responsible for building and leading a high-performance influencer program spanning macro, mid-tier, and micro creators, producing content that performs both organically and as high-converting paid social ads. The Director of Influencer Marketing will own the full influencer lifecycle — from creator sourcing and relationship management through to creative strategy, campaign execution, performance analysis, and scaling the program through systems, automation, and team building.

You will work extremely closely with the paid media and creative teams to ensure influencer content becomes a core driver of our performance marketing engine. This role requires a highly strategic but deeply hands-on operator who thrives in fast-moving environments and is excited about building and scaling programs quickly.

Key responsibilities include:

• Designing and scaling PetLab Co.’s global influencer marketing strategy
• Building a high-volume influencer engine capable of working with 100–500+ creators per month
• Identifying and recruiting creators across macro, mid-tier and micro influencer segments
• Developing creator avatars and sourcing strategies aligned with our customer base
• Building strong long-term relationships with creators
• Leading the end-to-end influencer workflow, including sourcing, outreach, negotiation, briefing, and campaign execution
• Developing high-performing creative briefs that generate content optimized for both organic engagement and paid ad performance
• Collaborating closely with the paid media team to integrate influencer content into Meta, TikTok, and YouTube partnership ad strategies
• Overseeing creator whitelisting / partnership ads, and dark-post ad usage
• Ensuring influencer content meets brand, compliance, and quality standards
• Establishing scalable systems, processes, and reporting frameworks
• Leveraging AI tools and automation to improve influencer sourcing, outreach, briefing, and campaign management
• Hiring and developing an in-house influencer team capable of scaling the program globally
• Continuously testing new influencer formats, content styles, and campaign structures to improve performance

Who Will You Report To?

Hello, my name is Forest, VP of Marketing at PetLabCo., and I need your help.

At PetLab Co., our growth strategy has always been rooted in performance marketing, strong creative, and deep customer insights. As we continue to scale globally, influencer marketing is becoming a critical pillar of our acquisition strategy.

We’re not looking at influencer marketing purely as a brand awareness channel, we see creators as a core driver of performance creative across Meta, TikTok and other platforms.

This means the influencer program must operate in lockstep with paid media, ensuring the content creators produce feeds directly into our advertising engine.

Your mission will be to build and scale this influencer engine, identifying the right creators, building meaningful relationships with them, and developing content strategies that consistently produce high-performing ad creative.

You will work extremely closely with our paid media and creative teams to ensure influencer content performs at scale and contributes directly to revenue growth.

This role is an opportunity to build something truly significant, an influencer program capable of working with hundreds of creators every month, producing content that drives measurable performance across our marketing channels.

If you’re excited about combining creator marketing, performance advertising, and scalable systems, then this role will be an incredibly rewarding challenge.

Ideal Candidate Profile

We’re looking for someone who has successfully built and scaled influencer programs in high-growth consumer brands and understands how influencer content can drive both brand growth and performance marketing results.

The ideal candidate will:

• Have a track record of scaling influencer marketing into a significant revenue driver
• Understand how to bridge organic creator content with paid advertising
• Be comfortable managing large volumes of creators simultaneously
• Have experience working within DTC, ecommerce, or subscription businesses. Experience in CPG categories such as supplements, nutrition, wellness, and pet products is highly advantageous.
• Be highly organised and systems-driven, capable of bringing structure to a complex channel
• Have strong creative instincts and understand what makes content perform on social platforms
• Be extremely hands-on and thrive in high-growth startup environments

Company Culture & Work Environment

At PetLab Co., we’ve built a data-driven culture where the best ideas win. We move quickly, test aggressively, and scale what works. You’ll be working with a highly collaborative team spanning paid media, creative strategy, analytics, and product marketing, where everyone shares the same goal: identifying opportunities and executing quickly to capture them.

We value people who:

• Think fast and move fast
• Take ownership of their work
• Love solving complex growth challenges
• Bring structure and clarity to fast-moving environments

As a rapidly growing company, you’ll have significant autonomy and the opportunity to build and shape an entire marketing function.

Responsibilities Breakdown

Your time will likely be spent across the following areas:

• 30% Strategy & Program Development

• 40% Execution & Creator Management

• 20% Creative Strategy

• 10% Analysis & Scaling

• 3–6+ years experience managing or scaling influencer marketing programs

• Proven experience growing influencer channels within DTC, ecommerce, or CPG brands

• Demonstrated success managing large creator networks

• Strong experience with performance-driven influencer campaigns

• Strong understanding of Meta Partnership Ads, TikTok Spark Ads, and creator whitelisting and how influencer programs enable them

• Strong creative instincts and ability to identify high-performing social content

• Experience creating clear, effective influencer briefs

• Strong negotiation and relationship-management skills

• Comfortable working with analytics, reporting systems, and campaign tracking

• Experience implementing scalable systems and operational workflows

• Familiarity with AI tools and automation to streamline influencer processes

• Highly organised and capable of managing multiple campaigns simultaneously

• Experience building and leading influencer teams

•   20 days PTO excluding bank holidays

• Company Bonus

• Medical, Vision and Dental Insurance

• Generous Learning and development budget

•   Short-Term and Long-Term Disability Insurance

•   Life Insurance

•   401K

• Work Remote

• Monthly Uber coffee/bagel and lunch

• Monthly Internet Stipend

Petlab Co is an equal opportunity employer that is committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability. We believe that diversity is at the heart of innovation and we welcome passionate candidates from all backgrounds. Come join the family and see for yourself!

Headquarters: United States - Remote Opportunity

About Us

Temporal is an open source programming model that can simplify code, make applications more reliable, and help developers focus on the important things like delivering features faster. We are on a mission to be the reliable foundation of every developer’s toolbox, and are building the team that will make that happen.
 
Our values guide us —they are present in how we show up, make decisions, and work together to make an impact. We’re curious, driven, collaborative, genuine and humble.
 
Temporal is growing and we are looking for those who share our values, challenge 'standard' thinking, and want to influence our future. If you have a passion for improving the developer experience, building world-class open-source software and communities, and want to be a part of our amazing team, we'd love to hear from you!

Summary

Temporal is becoming the foundational infrastructure for AI-powered products. As AI-native companies and research labs move from experimentation to production, they face new reliability, orchestration, and scale challenges that Temporal is uniquely positioned to solve.

We are hiring a Sr Staff Product Marketing Manager to lead product marketing for Temporal’s AI initiatives. This role will define how Temporal is positioned for AI-native companies, AI labs, and AI-driven use cases within traditional SaaS and enterprise organizations. You will own the narrative for why Temporal matters in the era of AI and translate complex, technical capabilities into clear, compelling value for developers, platform teams, and business stakeholders.

This is a “full stack” product marketing role with broad ownership and high impact. You will work closely with product, engineering, sales, and marketing leadership to shape strategy and drive adoption across fast-growing AI segments and use cases.

This role reports to the Director of Product Marketing. 

What You’ll Do

• Define and own positioning and messaging for Temporal’s AI use cases across AI-native startups, AI labs, and enterprise customers adopting AI


• Develop clear value propositions for how Temporal supports AI workflows, agents, LLM orchestration, human-in-the-loop systems, and long-running AI processes


• Lead competitive intelligence related to AI infrastructure, orchestration, workflow engines, and adjacent platforms


• Partner with product and engineering to influence roadmap decisions based on market and customer insights


• Plan and execute product launches, announcements, and GTM strategies related to AI capabilities and use cases


• Create high-quality external content including web pages, blogs, solution briefs, case studies, decks, and sales enablement materials


• Enable sales and solutions teams with messaging, pitch narratives, and objection handling for AI-driven deals


• Work with demand gen, developer relations, and comms to ensure consistent AI positioning across channels


• Serve as a subject-matter expert internally on AI market trends, customer needs, and buyer personas


• Measure and iterate on messaging and GTM effectiveness based on customer feedback and market response

Who You Are

We value folks who bring both strong experience and a POV, as well as a growth mindset to learn new skills and take on new projects. The skills and perspectives below are some of the things we’ll be looking for that will help you get off to a strong start.

• Senior, strategic product marketer with experience owning end-to-end PMM for complex, technical products


• Deep familiarity with AI, ML, or data platforms, especially in developer-facing or infrastructure contexts


• Comfortable marketing to highly technical audiences including developers, platform teams, and architects


• Able to translate technical concepts into crisp, differentiated messaging without oversimplifying


• Strong storyteller who can create narratives that resonate with both technical and business stakeholders


• Proven track record of influencing product direction and GTM strategy at a senior level


• Highly collaborative, with experience working closely with product, engineering, and sales leadership


• Self-directed and comfortable operating in ambiguous, fast-moving environments


• Detail-oriented in execution but able to think at the system and market level


• Excited by the opportunity to define a category and shape how AI-powered systems are built in production

Compensation

• The estimated pay range for this role is $190,000 - $240,000


• This role is eligible to participate in Temporal's equity plan

Compensation ranges reflect salary and commission compensation (when applicable) across several geographic markets. Employment offers carefully consider multiple factors, including prior experience, knowledge, expertise, skillset, market location, and job level assessed during the interview process.
 
Employee benefits and perks below are for full-time employees, part-time or temporary positions are excluded. 
 

U.S. Benefits 

• Unlimited PTO, 12 Holidays + 2 Floating Holidays


• 100% Premiums Coverage for Medical, Dental, and Vision


• AD&D, LT & ST Disability, and Life Insurance (Standard & Supplemental Available)


• Empower 401K Plan


• Additional Perks for Learning & Development, Lifestyle Spending, In-Home Office Setup, Professional Memberships, WFH Meals, Internet Stipend and more!

International Benefits

Paid Time Off (PTO) and Benefits outside the United States vary by country, and are issued in partnership with Remote.com.  Additionally, Temporal offers perks to all international employees for learning & career development, a lifestyle spending account, in-home office setup (in addition to company-issued hardware), professional memberships, work-from-home meals, and access to the Calm app for mental wellness.

Travel

Temporal is a globally distributed, collaborative team that values opportunities for in-person connection. Occasional travel may be required for company events, team offsites, and other meaningful moments that bring us together.

Additional Perks 

• $3,600 / Year Work from Home Meals 


• $1,800 / Year Professional Enrichment (Career Development & Professional Memberships)


• $1,200 / Year Lifestyle Spending Account


• $1,000 / Year In-Home Office Setup (In addition to Temporal issued equipment - laptop, monitor, keyboard, mouse, trackpad, and extension power cable at no cost to you)


• $74 / Month Reimbursement for Internet


• Calm App Subscription for Mental Health & Wellness

Temporal Technologies is an Equal Opportunity Employer. Temporal Technologies does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. We embrace and celebrate differences and diversity.
 
Temporal is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. If you need to request a reasonable accommodation, please let your Recruiter know so we can assist.
 
We are not working with external recruitment agencies, thanks.

To apply: https://weworkremotely.com/remote-jobs/temporal-technologies-senior-staff-product-marketing-manager-ai

Headquarters: Seattle, Washington, United States

Join us!

ScreenPal’s AI-enhanced video tools make it simple to create compelling videos and amplify your message. Our mission is to help people share their expertise—never replace it. With millions of users worldwide, ScreenPal is a leading SaaS platform empowering educators, trainers, and businesses to learn, teach, and communicate more effectively.

We’re a profitable, rapidly growing, privately held company with a virtual team and headquarters in Seattle, WA.

We take pride in delivering exceptional experiences and engaging customers around the globe. At ScreenPal, we build tools that are easy, intuitive, and fun—and our marketing team plays a vital role in bringing that mission to life.

About the role

We are seeking an outstanding Product Marketing Director to define and drive the go-to-market strategy for our product suite. In this role, you will craft compelling product messaging, champion the voice of our customers, and build programs that fuel adoption, engagement, and loyalty.

You excel at understanding customer needs, developing high-impact positioning, and leading cross-functional initiatives that accelerate growth. You are a storyteller, a strategic thinker, and a hands-on marketer who thrives in a fast-paced, collaborative environment.

What you will do:

Go-to-Market Leadership

• Develop GTM strategy, messaging, and positioning for new products and features across education, training, video marketing, and more.
• Lead cross-functional planning and execution for product launches and major marketing initiatives.
• Drive global product adoption for both B2C self-serve users and B2B Team Plans; recommend new growth opportunities and expansion strategies.

Demand Generation & Digital Marketing

• Utilize digital channels, virtual events, and webinars to generate demand and accelerate pipeline.
• Build and optimize self-serve acquisition funnels to increase signups, trials, and paid conversions.
• Lead integrated campaigns that generate high-quality leads with measurable ROI.
• Manage global digital programs including social media, email, and content marketing.

Customer Insights & Storytelling

• Continuously analyze customer needs, market trends, and product performance through both qualitative and quantitative methods.
• Develop story-driven content, customer narratives, and case studies that highlight the impact of our video, image, and collaboration solutions.
• Use video as a core communication medium—internally and externally.

Cross-Functional Alignment

• Partner closely with engineering, marketing, product, design, and customer support to ensure seamless GTM execution.
• Refine the customer journey and implement lifecycle marketing strategies across onboarding, activation, usage, and renewal.
• Build and manage a strong customer advocacy engine including testimonials, reviews, and evangelist programs.

Sales Enablement & Market Intelligence

• Equip B2B sales with GTM assets such as pitch decks, demo scripts, ROI models, and competitive battle cards.
• Maintain a clear understanding of the competitive landscape, market trends, and evolving customer pain points to inform product and packaging decisions.

Must Have:

• Bachelor’s degree in Marketing, Business, or related field.
• 7+ years of product marketing experience in SaaS (B2B and B2B2C strongly preferred).
• Exceptional storytelling skills; strong writer and editor capable of producing high-quality content.
• Highly data-driven with experience optimizing programs to achieve company-level targets.
• Demonstrated success scaling product-led growth and demand generation programs.
• Strong data visualization skills and the ability to clearly communicate insights and business impact.
• Expertise with CRM systems for lead generation, nurturing, tracking, and reporting.
• Experience with web analytics, A/B testing, email marketing, social media, and other marketing tools.
• Hands-on experience with content marketing, and lifecycle marketing.
• Creative thinker capable of developing compelling customer-facing narratives.

Nice to Have:

• Experience with inbound B2B and B2C marketing strategies.
• SaaS experience with free-to-paid conversion models.
• Understanding of the education and training markets.
• Passion for video as a communication and learning tool.
• Collaborative, flexible team player with a sense of humor.

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Work From Home

To apply: https://weworkremotely.com/remote-jobs/screenpal-director-of-product-marketing

Redpanda is pioneering the Agentic Data Plane (ADP) - a new category in AI infrastructure that makes it simple and secure to connect AI agents with enterprise data and systems. Built on a multi-modal data streaming engine, Redpanda empowers agentic applications that reason and act in real-time with speed, autonomy, and precision.

Global leaders including Activision Blizzard, Cisco, Moody’s, Texas Instruments, Vodafone and 2 of the top 5 banks in the U.S. rely on Redpanda to process hundreds of terabytes of data a day.

Backed by premier venture investors Lightspeed, GV and Haystack VC, Redpanda is a diverse, people-first organization with teams distributed around the globe.

About the Role:

We’re looking for a Principal, Social Media and Communications Lead  to develop and execute our social media strategy. Reporting to the CMO, this role sets the tone and voice for the Redpanda brand. Day to day, that means creating and publishing original content across LinkedIn, X, and other key channels, and proactively finding new ways to reach our audience on platforms like Reddit.

This role sits at the intersection of brand, content, and community, working directly with senior leadership and cross-functional teams. The ideal candidate brings strong storytelling experience, a data-driven mindset, and a proven ability to build and grow an engaged audience across channels. In this role, you will create high-authority content across social and key digital channels that builds brand authority, earns trust, and positions Redpanda as the most cited and recommended solution in its category. You will bring together community management expertise and technical optimization to keep our brand visible, credible, and consistently authentic across every public-facing platform.

You Will:

• Lead the development of a communications framework including narrative pillars as well as defined platforms and messaging by key executive
• Own and manage Redpanda’s day-to-day social media presence across LinkedIn, X, Reddit, and other relevant channels, with a focus on driving measurable improvements to Redpanda’s web presence including AEO and GEO performance
• Develop and execute a social content calendar that supports brand awareness, product launches, events, blog content, and community moments
• Write sharp, on-brand copy that speaks to the right audience by platform
• Collaborate with internal stakeholders to co-develop social-first, authentic, and platform-native content
• Monitor social conversations, engage with the community, and surface opportunities for Redpanda to participate in relevant discussions
• Track and report on social performance metrics, including reach, engagement, follower growth, content resonance, and traffic while using this data to refine strategy
• Experiment with formats: threads, short-form video, polls, carousels, to drive results and performance
• Coordinate social amplification for events, webinars, and analyst moments
• Oversee our employee advocacy/engagement program

You Have:

• 5+ years of social media management experience, ideally at a B2B tech, developer tools, or infrastructure company
• A strong copywriting skills you can adapt tone for different channels and audiences without losing the brand voice
• Comfort with technical subject matter –you don’t need to be an engineer, but you should be able to understand what makes Redpanda interesting to one
• Experience with social analytics tools (Sprout Social, Hootsuite, native analytics, etc.) and a data-informed approach to social content strategy
• Ability to work cross-functionally and manage multiple priorities

Nice to Have:

• Familiarity with the open-source, Kafka, or data infrastructure ecosystem is a plus

U.S. base salary range for this role is $122,000 - $143,000 for a US Remote location. Our salary ranges are determined by role, level, and location. As a remote-first company, we strive to consider each candidate’s job-related skills, location, experience, relevant education or training to determine individual base salary. Your talent partner will share more about the specific salary range for your preferred location during the hiring process.

Join Redpanda if you’d enjoy being part of a fast-moving, diverse, people-first organization with team members around the globe and a culture based on trust, transparency, communication, and kindness.

#LI-Remote

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we’re at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Paid Search Manager, 12 month FTC

Location: London, United Kingdom

About the role:

This is an 12 month FTC oopportunity to shape and scale pan-European search and lead gen for a leading global brand at a pivotal moment of transformation. You’ll play a central role in building a high-impact performance engine across markets, helping move the programme from stable BAU to measurable commercial growth.

This role will lead the delivery of the PPC / Lead Gen proposal across markets, owning the end-to-end design, implementation, scaling and optimisation of search activity (paid search, shopping, Performance Max, branded + non-branded search, and channel experimentation).

Translate the strategy into operational plans, campaign architectures, measurement and governance, ensuring successful market launches, smooth transition, reliable performance reporting and continuous scale.

Build and lead a high-performing search capability working with the accounts team, commercial stakeholders and creative partners to deliver measurable growth and efficient ROI across large, multi-market businesses.

This role is right for you if…

• You are a search specialist with proven experience scaling paid search at enterprise scale (multi-market, multi-product, complex stakeholder environments).
• You combine hands-on technical expertise (campaign build, bidding automation, feeds, measurement) with strong commercial judgement and the ability to present and win stakeholder buy-in.
• You enjoy translating strategy into repeatable operating models and leading teams to deliver consistent, accountable results.

You will be the single point of ownership for delivering the partner proposal. This includes campaign structure and multi-market roll-out plans working withlocalisation/transcreation team, transition plans, data/measurement design and operational governance.

Day to day, you’ll run the search strategy, set prioritisation across markets/business units, allocate budget and resource, define experiments and scale winners.

You’ll be supported by an Account Director, Analytics Director and Performance Marketing Director, and you will line-manage a Performance Marketing Executive who will report into you and help run execution and campaign optimisation.

You’ll work closely with creative, analytics, tech and commercial stakeholders to ensure campaign creatives, funnels and data capture are optimised for measurement and scale.

What you will be doing:

• Lead the implementation and operationalisation of the strategy: campaign architecture, market prioritisation and launch sequencing.
• Define and own KPIs and dashboards (performance, budget pacing, lift, incremental ROI) and ensure timely, accurate MI to inform decisions.
• Scale campaigns across markets: localisation/transcreation, audience strategies, feed and landing page requirements, and creative testing programmes.
• Set governance and access controls for ad accounts and platforms; define security and safe automation guardrails and change control processes.
• Design and run test & learn frameworks to identify scalable growth levers and feed insights back into channel & creative teams.
• Line-manage the Performance Marketing Executive: set priorities, coach and develop capability.
• Collaborate with the accounts team to manage commercial scope, SLAs, and client communications to ensure alignment and transparency.

What you need to be great in this role:

• Proven track record (typically 5+ years) delivering and scaling paid search in large businesses or via agency partnerships for enterprise clients.
• Deep expertise across Google Ads (Search, Shopping, Performance Max), Microsoft Ads, feed/merchant centre management, and experience with large account structures and cross-market roll outs.
• Strong experience of automated bidding strategies, campaign experimentation, and applying automation safely at scale.
• Clear commercial focus - ability to build forecasts, financial plans, ROAS/CPA targets, and to manage pacing against multi-million (or higher) budgets.
• Excellent leadership and stakeholder management skills - capable of motivating a direct team, coordinating with an accounts team and presenting to senior client stakeholders.
• Experience working across international markets, with sensitivity to localisation, language and transcreation needs.
• Demonstrable experience scaling search campaigns with significant monthly spend and multi-market complexity.
• Experience owning end-to-end delivery of paid search programmes (planning → launch → optimisation → scaling → governance).
• Experience managing a team and working closely with client-side account teams.
• Required Skills:
  • Technical: GA4, Google Tag Manager (or server-side tagging), familiarity with programmatic/paid social integration, and marketing APIs.
  • Platform experience: Google Ads certifications, Shopping/MC, Performance Max, Microsoft Ads, and Search Ads (or similar).
  • Analytical: comfortable with attribution concepts, incrementality testing and translating data into actionable optimisation plans.
  • Process and programme management: able to build transition plans, operating models and run cross-functional rollouts at pace.
  • Communication and presentation: able to explain technical approaches in client-friendly language and to present performance and roadmaps to senior stakeholders.
• B2B lead generation and/or large e-commerce experience.
• Experience with enterprise-level ad account governance, agency transitions, and platform migrations.
• Familiarity with privacy-led measurement approaches and consented data architectures.

Req ID: 17453

#LI-SL1 #LI-Hybrid #LI-midsenior

Our values shape everything we do:

Be Ambitious to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do groundbreaking work

Be always learning and listening to understand

Be Results-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

It’s fun to work in a company where people truly BELIEVE in what they’re doing!We’re committed to bringing passion and customer focus to the business.Director, Enterprise Marketing ABOUT AVID Avid makes...

For over 20 years, Smartsheet has helped people and teams achieve–well, anything. From seamless work management to smart, scalable solutions, we’ve always worked with flow. We’re building tools that empower...

Come for the mission. Stay for the experience.

Come for the mission. Stay for the healthtech innovation.

Let’s keep things simple: we’re a talented, hard-working, and compassionate team driving towards a mission that impacts every single one of us. Our path to success is paved with our proprietary technology, demanding team members who are naturally AI-forward and data-driven to accelerate our impact.

Healthcare benefits are complex and largely underutilized by most people. That’s why HealthJoy was built with one vision: to remove the complexity from being healthy and well. We do that by guiding employees to affordable, high-quality healthcare, consolidating our clients’ health and wellness strategies into the HealthJoy Benefits Operating System - a simple, unified digital experience. The result: healthier employees and a healthier bottom line.

With over $100M in fundraising to date, HealthJoy has garnered workplace awards for Inc.’s Fastest Growing Startups and Built In Chicago’s Best Places to Work while growing globally to over 300 team members. We’re continuing down the path of high growth and high impact, and this role is a key member of the Marketing team making that happen.

As Product Marketing Lead, you will be a high-impact strategist and a critical bridge-builder within the organization. Reporting directly to the Director of Product Marketing, you will serve as the essential liaison between our Product and Commercial teams, ensuring that our rapid pace of innovation is seamlessly translated into market-leading momentum.

We are looking for a team member who can work directly with leadership, offering sharp, data-backed suggestions to shape our trajectory. We need a modern marketer who views AI as a force multiplier, utilizing advanced tools to optimize your output and orchestrating AI agents to handle the routine, allowing you to focus on high-level strategy and influence.

Your impact.

• Positioning governance — Maintain our positioning framework as the source of truth: what we say, what we don’t say, how we differ from competitors, and where we don’t play. Evolve it as the market and product change.
• Narrative consistency — Evaluate marketing materials, sales content, and launch assets for messaging alignment. Partner with Content Marketing to keep the HealthJoy Benefits OS story coherent across every audience and channel.
• GTM strategy & launch execution — Own positioning, messaging, and GTM strategy for product launches. Partner with Growth Marketing to translate product positioning into high-performing campaign themes and channel strategies. Lead cross-functional planning timed to industry seasonality and measure launch impact on the funnel. You are able to confidently work across teams and influence stakeholders and decision makers.
• Market & competitive intelligence— Track market trends and how competitors position themselves. Maintain battlecards and oversee win/loss analysis. Keep a running record of what competitors say so we know what to avoid and where to counter.
• Buyer expertise — Own deep knowledge of our buyers: benefits consultants, brokers, and the HR and finance leaders they advise at self-funded employers. Know their language and their pressures.
• Product partnership — Work closely with Product Management. Understand the Benefits OS platform and its core capabilities well enough to position them confidently
• Field team enablement— Partner with Revenue Enablement to build training and key message frameworks for Sales and Customer Success. Review training content for accuracy. Make sure field teams know what to say, what not to say, and why.
• Performance & iteration— Tie PMM work to outcomes: win rate, sales cycle, content adoption. Work with Growth Marketing to analyze messaging resonance across digital channels. Use A/B test results and conversion data to refine our positioning and GTM activity.

Your experience.

• 7+ years in product marketing, B2B or B2B2C — healthcare technology or benefits strongly preferred
• Fluency in the benefits market: self-funded employers, benefits administration, the broker and consultant buying process
• Experience with category creation or major market repositioning — not just launching features into an established narrative
• Proven architect of positioning.  You’ve owned positioning before — built frameworks, defended them, and updated them when the market moved
• Measurable results.  You can point to a launch that moved win rate, sales cycle, or content adoption and explain exactly why
• AI- First mindset. You use AI tools to work faster and think better.  You have clear opinions on how to build, calibrate, and oversee AI agents to automate.
• You drive alignment without authority — you’ve influenced the work of peers and senior stakeholders through the strength of your thinking, not a reporting line
• You drive alignment across Sales, CS, and leadership — not just participate in it
• Narrative trailblazer.  You’ve taken a product with no established narrative and made it coherent across a sales team, a launch plan, and a market that wasn’t paying attention yet
• Master communicator.  Strong writer and communicator — clear, compelling, concise and able to appeal to different audiences
• Educational background.  Bachelor’s or graduate degree in marketing, healthcare, business, or related field

Total Rewards

Job Level: 40

Base Compensation Range for Job Level: $120,000 - $150,000 Annually

The cash compensation above includes base salary only. Certain roles are eligible for additional cash incentives such as commission, annual bonus targets, overtime pay or other variable incentives.

HealthJoy maintains a comprehensive strategy to determine rewarding and competitive packages for individual compensation for new hires, internal promotions and internal job changes. This strategy is based on several factors unique to each individual, including: 1) the skills, experience and qualifications of the individual; 2) the responsibilities and demands of the role; 3) analysis of external market data; and 4) company budget and financial performance.

HealthJoy is a remote-first employer. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled.

At HealthJoy, it is not typical for an individual to be hired at or near the top of the range for their role, and compensation decisions are dependent on the facts and circumstances of each role and individual.

In addition to cash compensation, HealthJoy offers a rich “Total Rewards” package that includes:

• Medical, Dental and vision insurance packages
• HSA contribution match
• Stock options for eligible roles
• 401k match
• Paid parental leave
• Company sponsored Short Term and Long Term Disability coverage
• Flexible PTO

Commitment to Equal Pay

At HealthJoy, we are committed to creating a diverse and inclusive workplace where everyone has the opportunity to succeed and thrive.

We believe that everyone should be paid based on their qualifications, experience, and the work that they do, and not on their gender, race, or any other personal characteristic. Our compensation practices are essential to fostering a diverse and inclusive culture where we value the contributions of all our employees.

We conduct thorough annual reviews of employee pay and our pay practices to ensure we reward the right behaviors and are providing equal pay for equal work.

Additionally, we assess the external market and internal equity across like roles. As part of our regular review of pay practices, HealthJoy examines employee pay for potential disparities between persons of different genders, races and ethnicities that are not explainable by objective factors such as performance, experience level, credentials, or location, and are committed to correcting any issues and reviewing practices from unintended outcomes.

Commitment to Equal Opportunity

HealthJoy is committed to creating a diverse environment and is proud to be an equal opportunity employer.

All qualified applicants receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or any other basis forbidden under federal, state, or local law.

Don’t meet every single requirement? We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you. HealthJoy is dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role and HealthJoy, we encourage you to apply. You may be just the right candidate for this or other roles.

The role Own pipeline generation. This role is responsible for building a system that consistently creates, captures, and converts high-intent pipeline from companies that fit our ideal customer profile. You will lead demand generation and marketing operations as one integrated engine, staying on the leading edge of AI and applying the latest advancements to improve targeting, execution, measurement, and team productivity. The Head of Demand Generation will report directly to our Chief Marketing Officer.

What you’ll do

• Redesign how we work with AI. Stay on the leading edge of AI and continuously rethink how demand generation and marketing operations get done. Apply the latest advancements in AI to improve targeting, campaign execution, content creation, reporting, attribution, forecasting, and internal workflows—helping the team move faster, personalize at scale, and generate more pipeline with less manual effort.
• Build a predictable pipeline engine. Design and run programs that drive qualified pipeline across enterprise accounts. Balance demand creation (educating the market) with demand capture (converting active buyers).
• Deliver value in every interaction. Ensure prospects experience CB Insights inside real workflows early—through tailored outputs, working sessions, and hands-on experiences that accelerate conversion.
• Own performance and accountability. Define targets across MQL → SQL → SQO → pipeline. Track conversion, velocity, and ROI. Continuously optimize toward higher win rates and deal size.
• Run a high-performance channel mix. Scale what works across paid search, ABM, outbound support, events, and research-led programs. Cut what doesn’t.
• Lead marketing operations as a growth lever. Own systems, attribution, lead routing, scoring, and reporting. Ensure clean data, fast speed to lead, and clear visibility into pipeline.
• Partner tightly with sales. Align with AEs and SDRs on ICP, targeting, and execution. Ensure seamless handoffs and shared accountability for pipeline and revenue.
• Build and scale the team. Lead a team across demand gen and marketing ops. Set a high bar for execution, clarity, and results.

What success looks like

• Consistent, high-quality pipeline that meets coverage targets
• Higher conversion rates from SQL → SQO → Closed Won
• Faster sales cycles driven by earlier value delivery
• Clear, trusted reporting on what drives pipeline and revenue
• Strong alignment between Marketing and Sales

Your background

• 8 –12+ years in demand generation and/or marketing operations in B2B SaaS
• Proven track record of building pipeline engines that scale
• Deep experience with enterprise sales motions and ABM
• Strong command of marketing ops and related systems: Salesforce, HubSpot, Clay, Zoominfo, Leandata, etc.
• Data-driven operator — comfortable owning metrics, forecasting, and ROI
• Experience using intent data, signals, and AI to improve targeting and conversion
• Strong cross-functional leader who partners closely with Sales

#LI-Hybrid

Please note this is a US-based role.

In addition to base salary listed below, this role is also eligible for a bonus opportunity.

Compensation

$185,000—$235,000 USD

What we’re all about

CB Insights is the leader in predictive intelligence on private companies—turning exclusive data on millions of firms into early, trusted signals on future performance and direction. The company pioneered predictive intelligence with its Mosaic Score—the first system to reliably forecast the outlook for a private company—and has since built it into a comprehensive platform of AI and data capabilities. Today, leading strategy, investment, and business development teams rely on CB Insights to identify the right companies, markets, and opportunities before their competitors do.

CB Insights Leadership Principles

At CB Insights, everyone is expected to be a leader. These leadership principles are like an operating system for our culture. Use the principles as a practical guide to making decisions.

We are what we repeatedly do. By living the principles outlined below, we will build an outstanding company and do insanely great work.

1. Solve customer problems. It’s our highest calling. Designing a product? Start from the customer problem it solves. Updating our sales process? Flip it around, and simplify the customer buying process.
2. Think BIG! Start small. Great changes start with a first step. Find it. Take it. Build a system around what works. This is the secret to bringing a vision to life.
3. Go and see with your own eyes. Meet the customer, use the product, talk to the field. Great systems aren’t built from afar.
4. Priorities: Choose one. Leaders give the gift of clarity. They find the most important thing and do it. Max power. Top speed.
5. Danger zones:
   • Bureaucracy. May the best ideas and execution win.
   • Complexity. Leaders use frameworks and systems to simplify.
   • No commitment. Leaders don’t compromise just to get along. Debate. Disagree. But once a decision is made, commit.
   • Leaving what’s important unsaid or undone. No “circling back.”
6. Data informs. Insight transforms. Pull the thread. Ask why. Leaders are curious. They use what they learn to create clarity.
7. Insist on excellence. Leaders set high standards and overcome obstacles. They do the kind of work they’re excited to share with the world.
8. Live off the land. Leaders creatively use resources already available to them – especially AI – to execute and automate their work.
9. Good judgment. Leaders have it. Where it comes from: insight, listening, first-hand experience. How to apply it: carefully on big, hard to reverse decisions. Swiftly on limited, easy to reverse ones.
10. Help others. Leaders know we’re building this together.

You’ll want to work here if

• You are excited about how AI is transforming tech
• You are hungry for feedback and the chance to grow
• Your instinct is to work smarter not harder
• You love developing as a SME with a strong POV
• You are motivated by challenges and big ideas
• You believe in personal accountability

What we offer:

• Industry Insight: over 500k+ people follow our tech newsletter: sign up here
• Holistic compensation: Competitive cash compensation, comprehensive healthcare coverage (PPO, HSA, and FSA options), multiple mental health resources, 401(k) with company match, annual professional development stipend, and generous paid time off.

About Our Pay Practices

We believe in recognizing and rewarding excellence. Our commitment to fairness means that compensation decisions are informed by qualifications, location, internal equity, and current market data. While we aim to hire at our established Hiring Target, starting pay may vary based on factors such as market rates, the qualified pool of candidates, and individual experience.

Equal Opportunity Employer: At CB Insights we know that innovation comes from collaboration, belonging, and diverse perspectives. We’re proud to be an equal opportunity employer - all applicants are considered for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

About the company

At Covera, we’re committed to ensuring high-quality healthcare is more than just a promise. That’s why we’re leading the way in the emerging science of quality, and connecting providers and payers in their shared quest to improve patient outcomes and care quality. By tackling this challenge, we have the ability to impact millions of lives by raising the standard of care nationwide.

Our initial focus is radiology, where an early and accurate diagnosis has a profound impact on the rest of a patient’s care journey. Through our work, which uses clinically-validated science-based tools, we’re helping doctors enhance their care, ensuring patients get the right diagnosis, and enabling the healthcare system to support quality improvement at scale.

Through our clinical intelligence platform, we have launched programs that help people access the most effective care and provide doctors with AI-powered quality insights and tools to enhance their care. Today, Covera is partnered with leading employers, payers and healthcare organizations across the US, including Walmart and Microsoft. And, with a pipeline representing over 25% of insured Americans, we are in the early stages of improving care quality for all patients across the globe.

About the role

Covera Health is hiring its first dedicated Commercial Marketing leader to help scale and mature our commercial growth engine. This is a highly visible, build-from-zero opportunity for a hands-on operator who thrives in ambiguity, knows how to drive measurable commercial impact, and is energized by creating structure, process, and momentum in a fast-growing environment.

Reporting directly to the Chief Growth & Partnerships Officer, this role will partner closely with Commercial leadership to strengthen market awareness, improve pipeline generation, and help evolve how Covera brings its story to market across Employer and Health Plan audiences.

In this role, you will be expected to:

Demand Generation & Pipeline Growth

• Own and execute demand generation programs across email, HubSpot, content syndication, paid media, and other digital demand generation channels to drive top-of-funnel pipeline for Employer and Health Plan segments
• Own LinkedIn paid campaigns, and channel performance optimization initiatives across digital acquisition programs
• Develop and maintain attribution modeling and performance reporting across demand generation channels, delivering regular pipeline contribution analysis to leadership
• Design and manage the BDR handoff process, ensuring consistent pipeline visibility from MQL through qualification
• Partner on website conversion optimization initiatives to improve inbound engagement and lead generation performance

Account-Based Marketing & Commercial Strategy

• Build and manage an account-based marketing motion, identifying, tiering, and orchestrating coordinated outreach to high-value target accounts
• Contribute to market research, buyer persona development, and advisory board programming
• Develop thought leadership, research-driven, and outcomes-focused content to support market awareness, pipeline generation, and commercial positioning
• Help establish consistent commercial messaging, positioning, and visual standards across prospect-facing materials and campaigns

Events, Webinars & Brand Presence

• Lead strategy and execution for Covera’s presence at key industry conferences, field events, and commercial forums
• Manage full webinar lifecycle including content development, logistics, promotion, post-event follow-up sequencing, and ROI reporting

Sales Enablement & Commercial Support

• Develop sales enablement assets including competitive battle cards, buyer journey maps, and objection-handling frameworks to support the sales and BDR teams
• Partner with leadership on prospect-facing presentations, executive messaging, and strategic market narratives

Marketing Operations & Infrastructure

• Administer the demand generation technology stack, including HubSpot, ZoomInfo, and/or equivalent account intelligence platforms

Team & Cross-Functional Contribution

• Play an active role in further building the Covera team by joining interview panels and contributing to cross-company projects after onboarding

While this role is currently scoped at the Director level, we may consider Senior Director-level candidates whose experience and background align with broader organizational scope.

Special Considerations:

This role includes a discretionary bonus plan in Year 1. Beginning in 2027, compensation will transition to a Performance Incentive Plan structured around the commercial metrics established during the first year.

Although we are a remote-first company, this role involves periodic travel primarily for industry conferences, field events, partner meetings, and team meetings.

Requirements:

• 7+ years of B2B marketing experience within digital health, health tech, or enterprise healthcare
• Start-up experience required
• Deep familiarity with the self-insured employer and/or commercial health plan market, including the buying process, key stakeholders, and major industry conferences
• Demonstrated success building and executing demand generation programs with defensible, metrics-driven results
• Hands-on experience with HubSpot; familiarity with ZoomInfo, 6sense, or similar intent platforms a plus
• Proven experience planning and executing field marketing programs and industry events end-to-end
• Prior experience as a sole or founding marketing hire at an earlier-stage company is highly valued

AI at Covera

At Covera Health, AI is not a novelty. It’s a core part of how we work. Every team member is expected to actively use AI in their day-to-day role, and we invest in building that fluency across the organization. If you lean into new tools and are energized by what’s still possible, you’ll fit in.

Benefits

• Comprehensive medical plans - choose from three plans, including one with 100% of premiums covered for you and your dependents
• Vision & Dental
• Flexible Time Off - take the time you need, when you need it
• Generous company wide holidays - 16 in total
• 401(k) Retirement Plan
• Annual Professional Development Stipend to invest in courses, books, or any other professional development related activity
• Annual Wellness stipend for fitness, mental health or other wellness expenses

We may use automated tools or AI to assist in reviewing applications.

The minimum and maximum base salary for this position ranges from $160,000 to $190,000, in addition to a discretionary bonus and comprehensive benefits package. Final salary will be based on a number of factors including but not limited to, a candidate’s qualifications, skills, competencies, experience, expertise and location. Final compensation decisions may occasionally fall outside of the posted range. Salary ranges are periodically reviewed and may be adjusted in response to market trends and company needs.

At Covera Health, we strive to build diverse teams that reflect the people we want to empower through our technology. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Equal Opportunity is the Law, and Covera Health is proud to be an equal-opportunity workplace and affirmative action employer. If you have a specific need that requires accommodation, please let a member of the People Team know.

About Orchard

Orchard’s mission is to make home buying and selling, stress free, fair and simple. For the average American, the home purchase and sale process takes months, creates anxiety, and is filled with uncertainty and hassle. Orchard has reimagined the end-to-end experience of buying and selling, from innovative home search tools to find the perfect home to the ability to buy a new home before selling your current one. Orchard customers manage the entire experience through a personalized online dashboard, while also getting the support of best-in-class Orchard real estate agents.

Headquartered in New York City with teammates across the US, Orchard has 150+ full time employees and 600+ real estate agents. We have financing from top-tier investors including Revolution Growth, Firstmark, Accomplice, Navitas and Juxtapose, who have also backed the likes of Pinterest, AirBnb, Shopify and Sweetgreen. We’re proud to have been recognized by Crain’s, Inc. 5000, Glassdoor, Parity.org and Built In on their lists of best places to work.

About the Role

Orchard is looking for a Growth Marketing Lead to own our paid digital strategy. You will manage an 8-figure marketing budget across Paid Search and Paid Social, set the strategy for both channels, and build the team and systems that execute against it. Paid digital is one of the most important levers in Orchard’s customer acquisition engine, and this role has a direct line to business outcomes.

This is both an individual contributor and a leadership role on Orchard’s Growth team. You will operate as a hands-on practitioner, deep in the data, running tests, and building the playbook, while building and developing a team of Growth Marketers. As Orchard grows, so will the scope and team around this role. It is a high-impact position with full ownership of a major channel portfolio and meaningful cross-functional exposure.

This is a full-time role that will report into the Head of Growth Marketing. The preference is for this role to be based in New York and working in office two days a week, but we are also open to remote candidates in the following states: AZ, CA, CO, CT, DC, FL, GA, MA, MD, NC, NJ, OR, SC, TN, TX, VA, WA, WI.

What You’ll Do Here:

• Own an 8-figure paid digital budget and take full accountability for performance outcomes across Paid Search and Paid Social, managing to ambitious CAC and LTV-based targets
• Set the strategy for both channels, including quarterly roadmaps for channel focus, testing priorities, and resource allocation, and iterate based on learnings and performance data
• Hire, manage, and develop a team of expert Growth Marketers, providing clear direction, coaching, and feedback while maintaining a standard of excellence
• Own reporting and paid conversion metrics end-to-end for your channels, consistently identifying, sizing, and advocating for improvements across the full funnel; synthesizing results into a clear narrative for stakeholders and leadership
• Build and maintain a creative testing engine that consistently produces new concepts and formats across static, video, and emerging placements, working closely with our internal creative team, freelancers, and AI-enabled tools

We’d Love to Hear From You if You Have:

• 4+ years of experience in a performance marketing function, with deep hands-on ownership in Paid Search & Social. Google Ads required, including strong command of bidding strategy, campaign architecture, automation, and landing-page optimization.
• Aptitude for rigorous experimentation, with the ability to structure tests, document learnings, and relentlessly drive channel improvement
• Deep experience with data analytics and visualization platforms such as Looker, Google Analytics, or Tableau, with the ability to move from raw data to clear insight to actionable next step independently
• Strong creative judgment, including the ability to write a sharp brief, recognize what makes a high-performing ad, and build an effective testing pipeline in partnership with a creative team
• Experience managing or mentoring other marketers. You have a strong track record of making the people around you better. Formal management experience is a plus.
• Experience with high-consideration, high-LTV products and an understanding of how to optimize for full-funnel quality, not just cost-per-lead
• Demonstrated ability to use AI to create leverage in creative development, insight generation, campaign management, or operational throughput, and a clear point of view on how to push this further
• A builder and operator mindset. You do not just run campaigns; you build systems, testing frameworks, and processes that compound over time.
• Strong written and verbal communication skills, with the ability to synthesize performance clearly for stakeholders and executive leadership
• Amazing attention to detail and comfort working in a fast-paced environment

The pay range for this position in New York City is $130,000-$180,000/year.. The actual base pay offered may vary within the range provided depending on job-related knowledge, skills, and experience. Stock options or other incentive pay may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, depending on the position offered. This information is provided per the New York City Human Rights Law. Please note that the range provided is applicable only to New York City-based applicants. Base compensation may vary if the work location is outside of New York City.

Orchard is proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected status in accordance with applicable law.

WE ARE STARFACE

Since launching in 2019, Starface has transformed the historically negative experience of having acne into something joyful, relatable, and expressive. As the first complexion brand to combine efficacy and optimism, we’ve created a category of our own: effective, playful skincare that makes people feel good. We take skincare concerns once thought of as flaws and turn them into opportunities for self-expression—because it’s all just skin.

From our colorful hydrocolloid pimple patches to limited-edition collaborations with fan-favorite characters like Hello Kitty and Snoopy—and fashion brands like Marc Jacobs’ Heaven—Starface lives at the intersection of beauty, culture, and community. Alongside our award-winning patches, we now offer salicylic acid skincare, pore strips, and lip balm. Many of our products, including Star Balm, were born from years of customer demand, reflecting our ability to grow across categories while staying true to who we are.

Starface World is a positively uplifting place where everyone is safe and accepted exactly as they are. We support causes and actively work to help build a more supportive universe. That same philosophy guides how we care for skin: we don’t identify imperfections—we nurture what’s there.

Our team is a growing group of passionate, empathetic, creative people who are eager to learn. We are committed to a sustained focus on diversity, equity, anti-racism, and inclusion.

your impact @ starface

Starface is seeking a Director, Social Media Marketing to lead the strategic direction of our social presence across platforms. In this role, you’ll report directly to our SVP of Marketing and oversee the evolution of our platform strategy, content planning, and organic social ecosystem while helping strengthen the connection between organic and paid social efforts.

You’ll be the person with the clearest and most complete view of our social presence at any given moment—bringing together performance insights, cultural relevance, platform expertise, and creative thinking to help Starface stay ahead of where social is going, not just keep pace with it.

The right person for this role is deeply strategic but highly executional, creatively sharp without needing to own the creative itself, naturally collaborative, and obsessed with online culture and platform evolution. They know how to turn insights into action, write strong briefs that inspire great work, and create systems that make teams stronger.

At Starface, we love people who defy convention and welcome an attitude of exploration into the bold and creative in all that we do. If you are a culturally fluent social strategist who thrives in fast-moving environments and loves building brands with real community impact, and all of this resonates with you so far, please keep reading!

we’ll count on you to

• Own and evolve Starface’s social media and platform strategy across TikTok, Instagram, YouTube, and emerging platforms
• Lead the social content calendar and ensure every piece of content ladders back to a clear strategic purpose
• Develop thoughtful, actionable creative briefs that push ideas forward and help unlock stronger creative work
• Partner closely with the creative team, including our Director of Social Content to ensure strategy enhances creativity rather than constrains it
• Create and continuously refine platform-specific playbooks, KPIs, benchmarks, and reporting frameworks
• Monitor social performance and translate insights into recommendations and next steps
• Maintain and grow Starface on TikTok and Instagram while helping identify and build meaningful presence on new and emerging platforms
• Build a stronger feedback loop between organic and paid social, ensuring learnings are shared consistently across teams
• Collaborate regularly with paid media partners to align on content needs, testing opportunities, and performance insights
• Manage external agency partners and ensure high-quality strategic output and execution
• Monitor content performance and turn insights into actionable recommendations that improve creative and business outcomes
• Build and continuously refine platform-specific playbooks, KPIs, benchmarks, and reporting frameworks
• Stay deeply informed on platform shifts, internet culture, creators, and competitive activity—and bring forward what’s actually worth paying attention to
• Lead, mentor, and support two direct reports while helping elevate the overall social function

this role is for you if

• You’ve spent 6+ years leading social strategy and managing owned channels for a consumer brand, ideally in beauty, fashion, lifestyle, or CPG
• You’ve worked at a brand known for strong social storytelling and cultural relevance—not just large media budgets
• You know TikTok and Instagram natively and understand how platform behavior evolves in real time
• You’ve built social strategies and reporting frameworks from scratch
• You have hands-on experience aligning organic and paid social teams in meaningful ways
• You know how to write briefs that creatives actually want to use
• You’re equally comfortable thinking strategically and getting into executional details
• You’ve managed agencies and know how to get the best work out of external partners
• You can confidently collaborate with creative leadership while respecting creative ownership
• You’re proactive, curious, collaborative, and genuinely excited by what’s next in social culture

salary & benefits

• The compensation range for this role is a $140,000-$160,000 base depending on level of experience, as well as bonus eligibility.
• Additional benefits include:
  • Access to high-quality health care options
  • Access to a 401k with 5% employer match eligibility
  • 4 weeks of vacation plus up to 20 paid holidays
  • 12 weeks fully paid parental leave
  • 5 days of pet-ernity leave for pet adoption
  • Home office & internet supplement stipend
  • Annual learning & development stipend
  • Flexible Fridays, and Summer Fridays
  • Fully remote work environment
  • …and much, much more!

Starface is an Equal Opportunity Employer where the spirit of inclusion feeds into everything that we do.  We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates.  We believe that opportunity, access, resources and rewards should be available to and for the benefit of all.  Starface is committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

About Orchard

Orchard’s mission is to make home buying and selling, stress free, fair and simple. For the average American, the home purchase and sale process takes months, creates anxiety, and is filled with uncertainty and hassle. Orchard has reimagined the end-to-end experience of buying and selling, from innovative home search tools to find the perfect home to the ability to buy a new home before selling your current one. Orchard customers manage the entire experience through a personalized online dashboard, while also getting the support of best-in-class Orchard real estate agents.

Headquartered in New York City with teammates across the US, Orchard has 150+ full time employees and 600+ real estate agents. We have financing from top-tier investors including Revolution Growth, Firstmark, Accomplice, Navitas and Juxtapose, who have also backed the likes of Pinterest, AirBnb, Shopify and Sweetgreen. We’re proud to have been recognized by Crain’s, Inc. 5000, Glassdoor, Parity.org and Built In on their lists of best places to work.

About the Role

Orchard is looking for a Growth Marketing Lead to own our paid digital strategy. You will manage an 8-figure marketing budget across Paid Search and Paid Social, set the strategy for both channels, and build the team and systems that execute against it. Paid digital is one of the most important levers in Orchard’s customer acquisition engine, and this role has a direct line to business outcomes.

This is both an individual contributor and a leadership role on Orchard’s Growth team. You will operate as a hands-on practitioner, deep in the data, running tests, and building the playbook, while building and developing a team of Growth Marketers. As Orchard grows, so will the scope and team around this role. It is a high-impact position with full ownership of a major channel portfolio and meaningful cross-functional exposure.

This is a full-time role that will report into the Head of Growth Marketing. The preference is for this role to be based in New York and working in office two days a week, but we are also open to remote candidates in the following states: AZ, CA, CO, CT, DC, FL, GA, MA, MD, NC, NJ, OR, SC, TN, TX, VA, WA, WI.

What You’ll Do Here:

• Own an 8-figure paid digital budget and take full accountability for performance outcomes across Paid Search and Paid Social, managing to ambitious CAC and LTV-based targets
• Set the strategy for both channels, including quarterly roadmaps for channel focus, testing priorities, and resource allocation, and iterate based on learnings and performance data
• Hire, manage, and develop a team of expert Growth Marketers, providing clear direction, coaching, and feedback while maintaining a standard of excellence
• Own reporting and paid conversion metrics end-to-end for your channels, consistently identifying, sizing, and advocating for improvements across the full funnel; synthesizing results into a clear narrative for stakeholders and leadership
• Build and maintain a creative testing engine that consistently produces new concepts and formats across static, video, and emerging placements, working closely with our internal creative team, freelancers, and AI-enabled tools

We’d Love to Hear From You if You Have:

• 4+ years of experience in a performance marketing function, with deep hands-on ownership in Paid Search & Social. Google Ads required, including strong command of bidding strategy, campaign architecture, automation, and landing-page optimization.
• Aptitude for rigorous experimentation, with the ability to structure tests, document learnings, and relentlessly drive channel improvement
• Deep experience with data analytics and visualization platforms such as Looker, Google Analytics, or Tableau, with the ability to move from raw data to clear insight to actionable next step independently
• Strong creative judgment, including the ability to write a sharp brief, recognize what makes a high-performing ad, and build an effective testing pipeline in partnership with a creative team
• Experience managing or mentoring other marketers. You have a strong track record of making the people around you better. Formal management experience is a plus.
• Experience with high-consideration, high-LTV products and an understanding of how to optimize for full-funnel quality, not just cost-per-lead
• Demonstrated ability to use AI to create leverage in creative development, insight generation, campaign management, or operational throughput, and a clear point of view on how to push this further
• A builder and operator mindset. You do not just run campaigns; you build systems, testing frameworks, and processes that compound over time.
• Strong written and verbal communication skills, with the ability to synthesize performance clearly for stakeholders and executive leadership
• Amazing attention to detail and comfort working in a fast-paced environment

The pay range for this position in New York City is $130,000-$180,000/year.. The actual base pay offered may vary within the range provided depending on job-related knowledge, skills, and experience. Stock options or other incentive pay may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, depending on the position offered. This information is provided per the New York City Human Rights Law. Please note that the range provided is applicable only to New York City-based applicants. Base compensation may vary if the work location is outside of New York City.

Orchard is proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected status in accordance with applicable law.

Come for the mission. Stay for the experience.

Come for the mission. Stay for the healthtech innovation.

Let’s keep things simple: we’re a talented, hard-working, and compassionate team driving towards a mission that impacts every single one of us. Our path to success is paved with our proprietary technology, demanding team members who are naturally AI-forward and data-driven to accelerate our impact.

Healthcare benefits are complex and largely underutilized by most people. That’s why HealthJoy was built with one vision: to remove the complexity from being healthy and well. We do that by guiding employees to affordable, high-quality healthcare, consolidating our clients’ health and wellness strategies into the HealthJoy Benefits Operating System - a simple, unified digital experience. The result: healthier employees and a healthier bottom line.

With over $100M in fundraising to date, HealthJoy has garnered workplace awards for Inc.’s Fastest Growing Startups and Built In Chicago’s Best Places to Work while growing globally to over 300 team members. We’re continuing down the path of high growth and high impact, and this role is a key member of the Marketing team making that happen.

As Product Marketing Lead, you will be a high-impact strategist and a critical bridge-builder within the organization. Reporting directly to the Director of Product Marketing, you will serve as the essential liaison between our Product and Commercial teams, ensuring that our rapid pace of innovation is seamlessly translated into market-leading momentum.

We are looking for a team member who can work directly with leadership, offering sharp, data-backed suggestions to shape our trajectory. We need a modern marketer who views AI as a force multiplier, utilizing advanced tools to optimize your output and orchestrating AI agents to handle the routine, allowing you to focus on high-level strategy and influence.

Your impact.

• Positioning governance — Maintain our positioning framework as the source of truth: what we say, what we don’t say, how we differ from competitors, and where we don’t play. Evolve it as the market and product change.
• Narrative consistency — Evaluate marketing materials, sales content, and launch assets for messaging alignment. Partner with Content Marketing to keep the HealthJoy Benefits OS story coherent across every audience and channel.
• GTM strategy & launch execution — Own positioning, messaging, and GTM strategy for product launches. Partner with Growth Marketing to translate product positioning into high-performing campaign themes and channel strategies. Lead cross-functional planning timed to industry seasonality and measure launch impact on the funnel. You are able to confidently work across teams and influence stakeholders and decision makers.
• Market & competitive intelligence— Track market trends and how competitors position themselves. Maintain battlecards and oversee win/loss analysis. Keep a running record of what competitors say so we know what to avoid and where to counter.
• Buyer expertise — Own deep knowledge of our buyers: benefits consultants, brokers, and the HR and finance leaders they advise at self-funded employers. Know their language and their pressures.
• Product partnership — Work closely with Product Management. Understand the Benefits OS platform and its core capabilities well enough to position them confidently
• Field team enablement— Partner with Revenue Enablement to build training and key message frameworks for Sales and Customer Success. Review training content for accuracy. Make sure field teams know what to say, what not to say, and why.
• Performance & iteration— Tie PMM work to outcomes: win rate, sales cycle, content adoption. Work with Growth Marketing to analyze messaging resonance across digital channels. Use A/B test results and conversion data to refine our positioning and GTM activity.

Your experience.

• 7+ years in product marketing, B2B or B2B2C — healthcare technology or benefits strongly preferred
• Fluency in the benefits market: self-funded employers, benefits administration, the broker and consultant buying process
• Experience with category creation or major market repositioning — not just launching features into an established narrative
• Proven architect of positioning.  You’ve owned positioning before — built frameworks, defended them, and updated them when the market moved
• Measurable results.  You can point to a launch that moved win rate, sales cycle, or content adoption and explain exactly why
• AI- First mindset. You use AI tools to work faster and think better.  You have clear opinions on how to build, calibrate, and oversee AI agents to automate.
• You drive alignment without authority — you’ve influenced the work of peers and senior stakeholders through the strength of your thinking, not a reporting line
• You drive alignment across Sales, CS, and leadership — not just participate in it
• Narrative trailblazer.  You’ve taken a product with no established narrative and made it coherent across a sales team, a launch plan, and a market that wasn’t paying attention yet
• Master communicator.  Strong writer and communicator — clear, compelling, concise and able to appeal to different audiences
• Educational background.  Bachelor’s or graduate degree in marketing, healthcare, business, or related field

Total Rewards

Job Level: 40

Base Compensation Range for Job Level: $120,000 - $150,000 Annually

The cash compensation above includes base salary only. Certain roles are eligible for additional cash incentives such as commission, annual bonus targets, overtime pay or other variable incentives.

HealthJoy maintains a comprehensive strategy to determine rewarding and competitive packages for individual compensation for new hires, internal promotions and internal job changes. This strategy is based on several factors unique to each individual, including: 1) the skills, experience and qualifications of the individual; 2) the responsibilities and demands of the role; 3) analysis of external market data; and 4) company budget and financial performance.

HealthJoy is a remote-first employer. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled.

At HealthJoy, it is not typical for an individual to be hired at or near the top of the range for their role, and compensation decisions are dependent on the facts and circumstances of each role and individual.

In addition to cash compensation, HealthJoy offers a rich “Total Rewards” package that includes:

• Medical, Dental and vision insurance packages
• HSA contribution match
• Stock options for eligible roles
• 401k match
• Paid parental leave
• Company sponsored Short Term and Long Term Disability coverage
• Flexible PTO

Commitment to Equal Pay

At HealthJoy, we are committed to creating a diverse and inclusive workplace where everyone has the opportunity to succeed and thrive.

We believe that everyone should be paid based on their qualifications, experience, and the work that they do, and not on their gender, race, or any other personal characteristic. Our compensation practices are essential to fostering a diverse and inclusive culture where we value the contributions of all our employees.

We conduct thorough annual reviews of employee pay and our pay practices to ensure we reward the right behaviors and are providing equal pay for equal work.

Additionally, we assess the external market and internal equity across like roles. As part of our regular review of pay practices, HealthJoy examines employee pay for potential disparities between persons of different genders, races and ethnicities that are not explainable by objective factors such as performance, experience level, credentials, or location, and are committed to correcting any issues and reviewing practices from unintended outcomes.

Commitment to Equal Opportunity

HealthJoy is committed to creating a diverse environment and is proud to be an equal opportunity employer.

All qualified applicants receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or any other basis forbidden under federal, state, or local law.

Don’t meet every single requirement? We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you. HealthJoy is dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role and HealthJoy, we encourage you to apply. You may be just the right candidate for this or other roles.

The role Own pipeline generation. This role is responsible for building a system that consistently creates, captures, and converts high-intent pipeline from companies that fit our ideal customer profile. You will lead demand generation and marketing operations as one integrated engine, staying on the leading edge of AI and applying the latest advancements to improve targeting, execution, measurement, and team productivity. The Head of Demand Generation will report directly to our Chief Marketing Officer.

What you’ll do

• Redesign how we work with AI. Stay on the leading edge of AI and continuously rethink how demand generation and marketing operations get done. Apply the latest advancements in AI to improve targeting, campaign execution, content creation, reporting, attribution, forecasting, and internal workflows—helping the team move faster, personalize at scale, and generate more pipeline with less manual effort.
• Build a predictable pipeline engine. Design and run programs that drive qualified pipeline across enterprise accounts. Balance demand creation (educating the market) with demand capture (converting active buyers).
• Deliver value in every interaction. Ensure prospects experience CB Insights inside real workflows early—through tailored outputs, working sessions, and hands-on experiences that accelerate conversion.
• Own performance and accountability. Define targets across MQL → SQL → SQO → pipeline. Track conversion, velocity, and ROI. Continuously optimize toward higher win rates and deal size.
• Run a high-performance channel mix. Scale what works across paid search, ABM, outbound support, events, and research-led programs. Cut what doesn’t.
• Lead marketing operations as a growth lever. Own systems, attribution, lead routing, scoring, and reporting. Ensure clean data, fast speed to lead, and clear visibility into pipeline.
• Partner tightly with sales. Align with AEs and SDRs on ICP, targeting, and execution. Ensure seamless handoffs and shared accountability for pipeline and revenue.
• Build and scale the team. Lead a team across demand gen and marketing ops. Set a high bar for execution, clarity, and results.

What success looks like

• Consistent, high-quality pipeline that meets coverage targets
• Higher conversion rates from SQL → SQO → Closed Won
• Faster sales cycles driven by earlier value delivery
• Clear, trusted reporting on what drives pipeline and revenue
• Strong alignment between Marketing and Sales

Your background

• 8 –12+ years in demand generation and/or marketing operations in B2B SaaS
• Proven track record of building pipeline engines that scale
• Deep experience with enterprise sales motions and ABM
• Strong command of marketing ops and related systems: Salesforce, HubSpot, Clay, Zoominfo, Leandata, etc.
• Data-driven operator — comfortable owning metrics, forecasting, and ROI
• Experience using intent data, signals, and AI to improve targeting and conversion
• Strong cross-functional leader who partners closely with Sales

#LI-Hybrid

Please note this is a US-based role.

In addition to base salary listed below, this role is also eligible for a bonus opportunity.

Compensation

$185,000—$235,000 USD

What we’re all about

CB Insights is the leader in predictive intelligence on private companies—turning exclusive data on millions of firms into early, trusted signals on future performance and direction. The company pioneered predictive intelligence with its Mosaic Score—the first system to reliably forecast the outlook for a private company—and has since built it into a comprehensive platform of AI and data capabilities. Today, leading strategy, investment, and business development teams rely on CB Insights to identify the right companies, markets, and opportunities before their competitors do.

CB Insights Leadership Principles

At CB Insights, everyone is expected to be a leader. These leadership principles are like an operating system for our culture. Use the principles as a practical guide to making decisions.

We are what we repeatedly do. By living the principles outlined below, we will build an outstanding company and do insanely great work.

1. Solve customer problems. It’s our highest calling. Designing a product? Start from the customer problem it solves. Updating our sales process? Flip it around, and simplify the customer buying process.
2. Think BIG! Start small. Great changes start with a first step. Find it. Take it. Build a system around what works. This is the secret to bringing a vision to life.
3. Go and see with your own eyes. Meet the customer, use the product, talk to the field. Great systems aren’t built from afar.
4. Priorities: Choose one. Leaders give the gift of clarity. They find the most important thing and do it. Max power. Top speed.
5. Danger zones:
   • Bureaucracy. May the best ideas and execution win.
   • Complexity. Leaders use frameworks and systems to simplify.
   • No commitment. Leaders don’t compromise just to get along. Debate. Disagree. But once a decision is made, commit.
   • Leaving what’s important unsaid or undone. No “circling back.”
6. Data informs. Insight transforms. Pull the thread. Ask why. Leaders are curious. They use what they learn to create clarity.
7. Insist on excellence. Leaders set high standards and overcome obstacles. They do the kind of work they’re excited to share with the world.
8. Live off the land. Leaders creatively use resources already available to them – especially AI – to execute and automate their work.
9. Good judgment. Leaders have it. Where it comes from: insight, listening, first-hand experience. How to apply it: carefully on big, hard to reverse decisions. Swiftly on limited, easy to reverse ones.
10. Help others. Leaders know we’re building this together.

You’ll want to work here if

• You are excited about how AI is transforming tech
• You are hungry for feedback and the chance to grow
• Your instinct is to work smarter not harder
• You love developing as a SME with a strong POV
• You are motivated by challenges and big ideas
• You believe in personal accountability

What we offer:

• Industry Insight: over 500k+ people follow our tech newsletter: sign up here
• Holistic compensation: Competitive cash compensation, comprehensive healthcare coverage (PPO, HSA, and FSA options), multiple mental health resources, 401(k) with company match, annual professional development stipend, and generous paid time off.

About Our Pay Practices

We believe in recognizing and rewarding excellence. Our commitment to fairness means that compensation decisions are informed by qualifications, location, internal equity, and current market data. While we aim to hire at our established Hiring Target, starting pay may vary based on factors such as market rates, the qualified pool of candidates, and individual experience.

Equal Opportunity Employer: At CB Insights we know that innovation comes from collaboration, belonging, and diverse perspectives. We’re proud to be an equal opportunity employer - all applicants are considered for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

About Orchard

Orchard’s mission is to make home buying and selling, stress free, fair and simple. For the average American, the home purchase and sale process takes months, creates anxiety, and is filled with uncertainty and hassle. Orchard has reimagined the end-to-end experience of buying and selling, from innovative home search tools to find the perfect home to the ability to buy a new home before selling your current one. Orchard customers manage the entire experience through a personalized online dashboard, while also getting the support of best-in-class Orchard real estate agents.

Headquartered in New York City with teammates across the US, Orchard has 150+ full time employees and 600+ real estate agents. We have financing from top-tier investors including Revolution Growth, Firstmark, Accomplice, Navitas and Juxtapose, who have also backed the likes of Pinterest, AirBnb, Shopify and Sweetgreen. We’re proud to have been recognized by Crain’s, Inc. 5000, Glassdoor, Parity.org and Built In on their lists of best places to work.

About the Role

Orchard is looking for a Growth Marketing Lead to own our paid digital strategy. You will manage an 8-figure marketing budget across Paid Search and Paid Social, set the strategy for both channels, and build the team and systems that execute against it. Paid digital is one of the most important levers in Orchard’s customer acquisition engine, and this role has a direct line to business outcomes.

This is both an individual contributor and a leadership role on Orchard’s Growth team. You will operate as a hands-on practitioner, deep in the data, running tests, and building the playbook, while building and developing a team of Growth Marketers. As Orchard grows, so will the scope and team around this role. It is a high-impact position with full ownership of a major channel portfolio and meaningful cross-functional exposure.

This is a full-time role that will report into the Head of Growth Marketing. The preference is for this role to be based in New York and working in office two days a week, but we are also open to remote candidates in the following states: AZ, CA, CO, CT, DC, FL, GA, MA, MD, NC, NJ, OR, SC, TN, TX, VA, WA, WI.

What You’ll Do Here:

• Own an 8-figure paid digital budget and take full accountability for performance outcomes across Paid Search and Paid Social, managing to ambitious CAC and LTV-based targets
• Set the strategy for both channels, including quarterly roadmaps for channel focus, testing priorities, and resource allocation, and iterate based on learnings and performance data
• Hire, manage, and develop a team of expert Growth Marketers, providing clear direction, coaching, and feedback while maintaining a standard of excellence
• Own reporting and paid conversion metrics end-to-end for your channels, consistently identifying, sizing, and advocating for improvements across the full funnel; synthesizing results into a clear narrative for stakeholders and leadership
• Build and maintain a creative testing engine that consistently produces new concepts and formats across static, video, and emerging placements, working closely with our internal creative team, freelancers, and AI-enabled tools

We’d Love to Hear From You if You Have:

• 4+ years of experience in a performance marketing function, with deep hands-on ownership in Paid Search & Social. Google Ads required, including strong command of bidding strategy, campaign architecture, automation, and landing-page optimization.
• Aptitude for rigorous experimentation, with the ability to structure tests, document learnings, and relentlessly drive channel improvement
• Deep experience with data analytics and visualization platforms such as Looker, Google Analytics, or Tableau, with the ability to move from raw data to clear insight to actionable next step independently
• Strong creative judgment, including the ability to write a sharp brief, recognize what makes a high-performing ad, and build an effective testing pipeline in partnership with a creative team
• Experience managing or mentoring other marketers. You have a strong track record of making the people around you better. Formal management experience is a plus.
• Experience with high-consideration, high-LTV products and an understanding of how to optimize for full-funnel quality, not just cost-per-lead
• Demonstrated ability to use AI to create leverage in creative development, insight generation, campaign management, or operational throughput, and a clear point of view on how to push this further
• A builder and operator mindset. You do not just run campaigns; you build systems, testing frameworks, and processes that compound over time.
• Strong written and verbal communication skills, with the ability to synthesize performance clearly for stakeholders and executive leadership
• Amazing attention to detail and comfort working in a fast-paced environment

The pay range for this position in New York City is $130,000-$180,000/year.. The actual base pay offered may vary within the range provided depending on job-related knowledge, skills, and experience. Stock options or other incentive pay may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, depending on the position offered. This information is provided per the New York City Human Rights Law. Please note that the range provided is applicable only to New York City-based applicants. Base compensation may vary if the work location is outside of New York City.

Orchard is proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected status in accordance with applicable law.

POS-8087

Our mission at HubSpot is to help millions of organizations grow better.

The Product Marketing team is looking for a Lead Product Marketer to own go-to-market strategy and positioning for HubSpot’s rapidly expanding portfolio of developer and agent infrastructure products. This role will shape how developers, AI-assisted builders, partners, and customers understand and adopt products including the Developer Platform, APIs, MCP, CLI, AI coding tools, etc. You’ll operate at the center of one of HubSpot’s most strategic growth areas, helping define HubSpot’s position as the platform of choice for developers and agents.

This is a highly cross-functional role that partners closely with Product, Developer Relations, Engineering, Brand, Communications, Legal, Marketing, and executive leadership to deliver launches, shape narratives, and drive adoption. The ideal candidate combines technical fluency, strategic storytelling, and strong operational ownership to navigate a fast-moving and technically complex product landscape.

What You’ll Do

1. Lead go-to-market strategy, positioning, naming, messaging, and release marketing for HubSpot’s developer products.
2. Orchestrate launches for technical products including APIs, AI coding tools, MCP, CLI, Developer Platform, etc.
3. Define and evolve HubSpot’s emerging builder persona across traditional developers and AI-assisted builders using modern coding platforms and tools.
4. Partner closely with Product Management, Developer Relations, Engineering, and executive stakeholders to align messaging, launch readiness, and product narratives.
5. Build cohesive external narratives that translate technically complex capabilities into clear value for developers, partners, customers, and leadership audiences.
6. Identify and experiment with new routes to market that drive awareness, engagement, and adoption among technical and non-technical builders.
7. Develop launch assets, enablement materials, newsletters, campaign messaging, FAQs, release communications, and technical marketing content to reach new and existing users.
8. Drive cross-functional coordination across a broad stakeholder network while proactively identifying dependencies and mitigating launch risks.
9. Analyze market trends, competitive positioning, customer feedback, and usage data to refine go-to-market strategy and improve adoption outcomes.
10. Support HubSpot builder-focused events and launch moments, including quarterly builder activations and technical product showcases.

What You’ll Bring

Required Qualifications

• Significant experience in product marketing, technical marketing, or developer-focused go-to-market roles within a SaaS or product-led growth company.
• Demonstrated success owning and executing end-to-end launches for technical or developer-facing products.
• Strong understanding of developer ecosystems, APIs, webhooks, CLI, integrations, and technical platform concepts.
• Ability to communicate complex technical concepts clearly to both technical and non-technical audiences.
• Experience developing positioning, messaging, and narratives for emerging or evolving product categories.
• Proven ability to lead complex cross-functional initiatives with multiple stakeholders and competing priorities.
• Strong executive communication and storytelling skills with the ability to influence senior leaders.
• Data-driven approach to measuring adoption, engagement, and launch effectiveness.
• Experience leveraging AI tools and workflows to improve efficiency, accelerate execution, and scale marketing operations.
• High ownership mindset with the ability to operate independently in ambiguous and fast-moving environments.

Nice-to-Have Qualifications

• Experience marketing AI infrastructure, developer platforms, APIs, or automation products.
• Familiarity with modern AI-assisted coding workflows and builder platforms.
• Experience partnering closely with Developer Relations or technical community teams.
• Experience supporting technical events, developer communities, or ecosystem marketing programs.

Where You’ll Work

• Location: North America
• Work location preference eligibility: Remote / Hybrid
• Travel/Shift: Minimal travel required; occasional event support as needed

Pay & Benefits

The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

Annual Cash Compensation Range:

$144,000—$216,000 USD

We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

If you need accommodations or assistance due to a disability, please reach out to us using this form.

At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Germany Applicants: (m/f/d) - link to HubSpot’s Career Diversity page here.

India Applicants: link to HubSpot India’s equal opportunity policy here.

About HubSpot

HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot’s connected platform enables businesses to grow faster by focusing on what matters most: customers.

At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.

We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.

Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.

Explore more:

• HubSpot Careers
• Life at HubSpot on Instagram

HubSpot may use AI to help screen or assess candidates, but all hiring decisions are always human. More information can be found here. By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. We may use CLEAR ID Verification during the hiring process to confirm your identity and help maintain a safe, secure, and trusted experience for all candidates. Refer to HubSpot’s Recruiting Privacy Notice for details on data processing and your rights.

POS-8087

Our mission at HubSpot is to help millions of organizations grow better.

The Product Marketing team is looking for a Lead Product Marketer to own go-to-market strategy and positioning for HubSpot’s rapidly expanding portfolio of developer and agent infrastructure products. This role will shape how developers, AI-assisted builders, partners, and customers understand and adopt products including the Developer Platform, APIs, MCP, CLI, AI coding tools, etc. You’ll operate at the center of one of HubSpot’s most strategic growth areas, helping define HubSpot’s position as the platform of choice for developers and agents.

This is a highly cross-functional role that partners closely with Product, Developer Relations, Engineering, Brand, Communications, Legal, Marketing, and executive leadership to deliver launches, shape narratives, and drive adoption. The ideal candidate combines technical fluency, strategic storytelling, and strong operational ownership to navigate a fast-moving and technically complex product landscape.

What You’ll Do

1. Lead go-to-market strategy, positioning, naming, messaging, and release marketing for HubSpot’s developer products.
2. Orchestrate launches for technical products including APIs, AI coding tools, MCP, CLI, Developer Platform, etc.
3. Define and evolve HubSpot’s emerging builder persona across traditional developers and AI-assisted builders using modern coding platforms and tools.
4. Partner closely with Product Management, Developer Relations, Engineering, and executive stakeholders to align messaging, launch readiness, and product narratives.
5. Build cohesive external narratives that translate technically complex capabilities into clear value for developers, partners, customers, and leadership audiences.
6. Identify and experiment with new routes to market that drive awareness, engagement, and adoption among technical and non-technical builders.
7. Develop launch assets, enablement materials, newsletters, campaign messaging, FAQs, release communications, and technical marketing content to reach new and existing users.
8. Drive cross-functional coordination across a broad stakeholder network while proactively identifying dependencies and mitigating launch risks.
9. Analyze market trends, competitive positioning, customer feedback, and usage data to refine go-to-market strategy and improve adoption outcomes.
10. Support HubSpot builder-focused events and launch moments, including quarterly builder activations and technical product showcases.

What You’ll Bring

Required Qualifications

• Significant experience in product marketing, technical marketing, or developer-focused go-to-market roles within a SaaS or product-led growth company.
• Demonstrated success owning and executing end-to-end launches for technical or developer-facing products.
• Strong understanding of developer ecosystems, APIs, webhooks, CLI, integrations, and technical platform concepts.
• Ability to communicate complex technical concepts clearly to both technical and non-technical audiences.
• Experience developing positioning, messaging, and narratives for emerging or evolving product categories.
• Proven ability to lead complex cross-functional initiatives with multiple stakeholders and competing priorities.
• Strong executive communication and storytelling skills with the ability to influence senior leaders.
• Data-driven approach to measuring adoption, engagement, and launch effectiveness.
• Experience leveraging AI tools and workflows to improve efficiency, accelerate execution, and scale marketing operations.
• High ownership mindset with the ability to operate independently in ambiguous and fast-moving environments.

Nice-to-Have Qualifications

• Experience marketing AI infrastructure, developer platforms, APIs, or automation products.
• Familiarity with modern AI-assisted coding workflows and builder platforms.
• Experience partnering closely with Developer Relations or technical community teams.
• Experience supporting technical events, developer communities, or ecosystem marketing programs.

Where You’ll Work

• Location: North America
• Work location preference eligibility: Remote / Hybrid
• Travel/Shift: Minimal travel required; occasional event support as needed

Pay & Benefits

The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

Annual Cash Compensation Range:

$144,000—$216,000 USD

We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

If you need accommodations or assistance due to a disability, please reach out to us using this form.

At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Germany Applicants: (m/f/d) - link to HubSpot’s Career Diversity page here.

India Applicants: link to HubSpot India’s equal opportunity policy here.

About HubSpot

HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot’s connected platform enables businesses to grow faster by focusing on what matters most: customers.

At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.

We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.

Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.

Explore more:

• HubSpot Careers
• Life at HubSpot on Instagram

HubSpot may use AI to help screen or assess candidates, but all hiring decisions are always human. More information can be found here. By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. We may use CLEAR ID Verification during the hiring process to confirm your identity and help maintain a safe, secure, and trusted experience for all candidates. Refer to HubSpot’s Recruiting Privacy Notice for details on data processing and your rights.